The study on innovation that influences customer satisfaction at EDC-UUM
There is huge competition in the hotel industry. Improvements are needed in order to maintain or improve market position and reputation such as understanding the problem faced by the hotel, understanding customer requirements and develop innovative idea. This research analyzes the problem in the...
| Main Authors: | , , , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19375/1/STMLgoGreen%202015%20884_890.pdf |
| _version_ | 1825804191684100096 |
|---|---|
| author | Gan, Jing Ling How, Yuan Li Lim, Ping Ping Baharudin, Nor Syaera Osman, Nor Rahijah Adibah Saad, Rohaizah |
| author_facet | Gan, Jing Ling How, Yuan Li Lim, Ping Ping Baharudin, Nor Syaera Osman, Nor Rahijah Adibah Saad, Rohaizah |
| author_sort | Gan, Jing Ling |
| collection | UUM |
| description | There is huge competition in the hotel industry. Improvements are needed in order to maintain or
improve market position and reputation such as understanding the problem faced by the hotel,
understanding customer requirements and develop innovative idea. This research analyzes the
problem in the hotel industry and applies innovation perspective to improve customer
satisfaction.Then, this research tries to incorporate the idea of innovation to improve services and facilities offered with respect enhancing awareness, positioning, brand recognition, differentiations and improve customer satisfaction.Besides using a survey to gather customer perceptions, this research will also employ key personnel perspectives into the analysis.It is expected that the findings could contribute towards greater understanding in view of innovations and customer satisfaction in the hotel industry.According to the result of analysis, it show that facility and services are reached satisfied level but EDC-UUM will continue to strives to customer satisfaction and innovation toward hotel facility and services. Thus, research is also expected to provide some innovative solutions for managerial applications in EDC-UUM. |
| first_indexed | 2024-07-04T06:10:25Z |
| format | Conference or Workshop Item |
| id | uum-19375 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:10:25Z |
| publishDate | 2015 |
| record_format | eprints |
| spelling | uum-193752016-11-14T01:09:52Z https://repo.uum.edu.my/id/eprint/19375/ The study on innovation that influences customer satisfaction at EDC-UUM Gan, Jing Ling How, Yuan Li Lim, Ping Ping Baharudin, Nor Syaera Osman, Nor Rahijah Adibah Saad, Rohaizah HD28 Management. Industrial Management There is huge competition in the hotel industry. Improvements are needed in order to maintain or improve market position and reputation such as understanding the problem faced by the hotel, understanding customer requirements and develop innovative idea. This research analyzes the problem in the hotel industry and applies innovation perspective to improve customer satisfaction.Then, this research tries to incorporate the idea of innovation to improve services and facilities offered with respect enhancing awareness, positioning, brand recognition, differentiations and improve customer satisfaction.Besides using a survey to gather customer perceptions, this research will also employ key personnel perspectives into the analysis.It is expected that the findings could contribute towards greater understanding in view of innovations and customer satisfaction in the hotel industry.According to the result of analysis, it show that facility and services are reached satisfied level but EDC-UUM will continue to strives to customer satisfaction and innovation toward hotel facility and services. Thus, research is also expected to provide some innovative solutions for managerial applications in EDC-UUM. 2015-12-08 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19375/1/STMLgoGreen%202015%20884_890.pdf Gan, Jing Ling and How, Yuan Li and Lim, Ping Ping and Baharudin, Nor Syaera and Osman, Nor Rahijah Adibah and Saad, Rohaizah (2015) The study on innovation that influences customer satisfaction at EDC-UUM. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia. https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook |
| spellingShingle | HD28 Management. Industrial Management Gan, Jing Ling How, Yuan Li Lim, Ping Ping Baharudin, Nor Syaera Osman, Nor Rahijah Adibah Saad, Rohaizah The study on innovation that influences customer satisfaction at EDC-UUM |
| title | The study on innovation that influences customer satisfaction at EDC-UUM |
| title_full | The study on innovation that influences customer satisfaction at EDC-UUM |
| title_fullStr | The study on innovation that influences customer satisfaction at EDC-UUM |
| title_full_unstemmed | The study on innovation that influences customer satisfaction at EDC-UUM |
| title_short | The study on innovation that influences customer satisfaction at EDC-UUM |
| title_sort | study on innovation that influences customer satisfaction at edc uum |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/19375/1/STMLgoGreen%202015%20884_890.pdf |
| work_keys_str_mv | AT ganjingling thestudyoninnovationthatinfluencescustomersatisfactionatedcuum AT howyuanli thestudyoninnovationthatinfluencescustomersatisfactionatedcuum AT limpingping thestudyoninnovationthatinfluencescustomersatisfactionatedcuum AT baharudinnorsyaera thestudyoninnovationthatinfluencescustomersatisfactionatedcuum AT osmannorrahijahadibah thestudyoninnovationthatinfluencescustomersatisfactionatedcuum AT saadrohaizah thestudyoninnovationthatinfluencescustomersatisfactionatedcuum AT ganjingling studyoninnovationthatinfluencescustomersatisfactionatedcuum AT howyuanli studyoninnovationthatinfluencescustomersatisfactionatedcuum AT limpingping studyoninnovationthatinfluencescustomersatisfactionatedcuum AT baharudinnorsyaera studyoninnovationthatinfluencescustomersatisfactionatedcuum AT osmannorrahijahadibah studyoninnovationthatinfluencescustomersatisfactionatedcuum AT saadrohaizah studyoninnovationthatinfluencescustomersatisfactionatedcuum |