A qualitative perspective of strategic alliances built from a study of Malaysian enterprises
Looking at the rate at which organizations & firms are entering into strategic alliances of late, one can understand and/or appreciate the increased research in the area of strategic alliances. All seek to increase our knowledge and/or understanding of the potentialities, as well as the adversit...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Utara Malaysia
2007
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| Online Access: | https://repo.uum.edu.my/id/eprint/1948/1/AHMAD_BASHAWIR_ABDUL_GHANI_%282007%29.pdf |
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