A customer satisfaction model for a utility service industry

A customer satisfaction model for a utility service industry

This paper explores the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia.The result of this research is based on data gather...

Bibliografski detalji
Glavni autori:	Jamil, Jastini, Mohd Nawawi, Mohd Kamal, Ramli, Razamin
Format:	Conference or Workshop Item
Izdano:	2016
Teme:	QA75 Electronic computers. Computer science

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