A customer satisfaction model for a utility service industry

A customer satisfaction model for a utility service industry

This paper explores the effect of Image, Customer Expectation, Perceived Quality and Perceived Value on Customer Satisfaction, and to investigate the effect of Image and Customer Satisfaction on Customer Loyalty of mobile phone provider in Malaysia.The result of this research is based on data gather...

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Chi tiết về thư mục
Những tác giả chính:	Jamil, Jastini, Mohd Nawawi, Mohd Kamal, Ramli, Razamin
Định dạng:	Conference or Workshop Item
Được phát hành:	2016
Những chủ đề:	QA75 Electronic computers. Computer science

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