A unified definition of CRM towards the successful adoption and implementation
Attempts to define Customer Relationship Management (CRM) have been varied and many,reflecting the diverse academic backgrounds of CRM scholars. The inexistence of a unified definition of CRM leads to undesired and unexpected outcomes from the adoption and implementation of CRM. Hence, this paper a...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/1961/1/LLL_-_T3_-_02.pdf |