A study on the boycott motivations of Malaysian non-Muslims
Purpose – This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East.Des...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/19762/1/JIMA%207%203%202016%20264%20287.pdf |
| _version_ | 1825804247695884288 |
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| author | Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry Abd Razak, Ili Salsabila |
| author_facet | Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry Abd Razak, Ili Salsabila |
| author_sort | Abdul Talib, Asmat Nizam |
| collection | UUM |
| description | Purpose – This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott
American-based companies operating in Malaysia, where Islam is prominent. The underlying base used
in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East.Design/methodology/approach – Two products were selected based on their market presence:
consumer familiarity and product affordability. A total of 340 completed questionnaires were obtained from non-Muslim university students and validated by partial least squares approach.
Findings – Three factors were found to be significant in predicting willingness to boycott, which were self-enhancement, perceived egregious behavior and country image.Originality/value – This paper addresses boycott motivations from the context of Malaysian non-Muslims quantitatively, based on an issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers as well as consumers |
| first_indexed | 2024-07-04T06:11:22Z |
| format | Article |
| id | uum-19762 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:11:22Z |
| publishDate | 2016 |
| publisher | Emerald Group Publishing Limited |
| record_format | eprints |
| spelling | uum-197622017-05-04T00:47:14Z https://repo.uum.edu.my/id/eprint/19762/ A study on the boycott motivations of Malaysian non-Muslims Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry Abd Razak, Ili Salsabila HF Commerce Purpose – This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East.Design/methodology/approach – Two products were selected based on their market presence: consumer familiarity and product affordability. A total of 340 completed questionnaires were obtained from non-Muslim university students and validated by partial least squares approach. Findings – Three factors were found to be significant in predicting willingness to boycott, which were self-enhancement, perceived egregious behavior and country image.Originality/value – This paper addresses boycott motivations from the context of Malaysian non-Muslims quantitatively, based on an issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers as well as consumers Emerald Group Publishing Limited 2016 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/19762/1/JIMA%207%203%202016%20264%20287.pdf Abdul Talib, Asmat Nizam and Abdul Latif, Samshul Amry and Abd Razak, Ili Salsabila (2016) A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing, 7 (3). pp. 264-287. ISSN 1759-0833 http://www.emeraldinsight.com/doi/full/10.1108/JIMA-11-2014-0071 |
| spellingShingle | HF Commerce Abdul Talib, Asmat Nizam Abdul Latif, Samshul Amry Abd Razak, Ili Salsabila A study on the boycott motivations of Malaysian non-Muslims |
| title | A study on the boycott motivations of Malaysian
non-Muslims |
| title_full | A study on the boycott motivations of Malaysian
non-Muslims |
| title_fullStr | A study on the boycott motivations of Malaysian
non-Muslims |
| title_full_unstemmed | A study on the boycott motivations of Malaysian
non-Muslims |
| title_short | A study on the boycott motivations of Malaysian
non-Muslims |
| title_sort | study on the boycott motivations of malaysian non muslims |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/19762/1/JIMA%207%203%202016%20264%20287.pdf |
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