A study on the boycott motivations of Malaysian non-Muslims
Purpose – This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East.Des...
Main Authors: | Abdul Talib, Asmat Nizam, Abdul Latif, Samshul Amry, Abd Razak, Ili Salsabila |
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Format: | Article |
Language: | English |
Published: |
Emerald Group Publishing Limited
2016
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/19762/1/JIMA%207%203%202016%20264%20287.pdf |
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