The influence in CRM dimensions on marketing capabilities in hotel industry
The aim of this study is to examine the influence of CRM dimensions (i.e., customer orientation; CRM organization, knowledge management, and technology based CRM) on marketing capabilities in hotel industry.Data was collected using survey method whereby a total of 410 questionnaires were distributed...
| Glavni autori: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Jezik: | English |
| Izdano: |
2016
|
| Teme: | |
| Online pristup: | https://repo.uum.edu.my/id/eprint/19841/1/BAFE%202016%201%208.pdf |