The role of corporate identity in the Malaysian higher education sector
Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity in Malaysia’s higher educa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/201/1/JurnalKomMassa.pdf |
| _version_ | 1825739644482879488 |
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| author | Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman |
| author_facet | Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman |
| author_sort | Mohamad, Bahtiar |
| collection | UUM |
| description | Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.
This paper attempts to identify corporate identity in Malaysia’s higher education sector from its prospective clients (among students from matriculation colleges in Malaysia). Specifically, this research tests and verifies the Corporate Identity Model instrument developed by Melewar
and Jenkins (2000). The Corporate Identity Model consists of five components: Corporate Culture, Behavior, Communication and Visual Identity, Market Conditions and firm, product and services. To verify this model, factor analysis was conducted. Outcome and consequences of the
findings were discussed and elaborated. |
| first_indexed | 2024-07-04T05:12:48Z |
| format | Article |
| id | uum-201 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:12:48Z |
| publishDate | 2007 |
| publisher | Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret |
| record_format | eprints |
| spelling | uum-2012010-07-11T02:34:19Z https://repo.uum.edu.my/id/eprint/201/ The role of corporate identity in the Malaysian higher education sector Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman HD28 Management. Industrial Management Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity in Malaysia’s higher education sector from its prospective clients (among students from matriculation colleges in Malaysia). Specifically, this research tests and verifies the Corporate Identity Model instrument developed by Melewar and Jenkins (2000). The Corporate Identity Model consists of five components: Corporate Culture, Behavior, Communication and Visual Identity, Market Conditions and firm, product and services. To verify this model, factor analysis was conducted. Outcome and consequences of the findings were discussed and elaborated. Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret 2007 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/201/1/JurnalKomMassa.pdf Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) The role of corporate identity in the Malaysian higher education sector. Jurnal Komunikasi Massa, 1 (1). pp. 42-59. ISSN 1411-268X http://fisip.uns.ac.id/ |
| spellingShingle | HD28 Management. Industrial Management Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman The role of corporate identity in the Malaysian higher education sector |
| title | The role of corporate identity in the Malaysian higher education sector |
| title_full | The role of corporate identity in the Malaysian higher education sector |
| title_fullStr | The role of corporate identity in the Malaysian higher education sector |
| title_full_unstemmed | The role of corporate identity in the Malaysian higher education sector |
| title_short | The role of corporate identity in the Malaysian higher education sector |
| title_sort | role of corporate identity in the malaysian higher education sector |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/201/1/JurnalKomMassa.pdf |
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