The role of corporate identity in the Malaysian higher education sector
Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity in Malaysia’s higher educa...
| Main Authors: | , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret
2007
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| Assuntos: | |
| Acesso em linha: | https://repo.uum.edu.my/id/eprint/201/1/JurnalKomMassa.pdf |