The antecedents of automobile brand loyalty: evidence from Malaysian
This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationships among brand image, brand satisfaction on br...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20210/1/IRMM%206%203%202016%20596-602.pdf |
| _version_ | 1803627857415503872 |
|---|---|
| author | Mabkhot, Hashed Ahmad Md Salleh, Salniza Shaari, Hasnizam |
| author_facet | Mabkhot, Hashed Ahmad Md Salleh, Salniza Shaari, Hasnizam |
| author_sort | Mabkhot, Hashed Ahmad |
| collection | UUM |
| description | This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationships among brand image, brand satisfaction on brand loyalty.Data collected from customers of automobile brands in north Malaysia peninsula from three states which were Kedah, Penang, and Perlis.This study applies partial least squares to a sample of 458 customers to test hypothesized relationships. The findings indicate that brand image and brand satisfaction appear to have significant and positive relationship with brand loyalty.Brand satisfaction mediates the relationship between brand image and brand loyalty.The results are compared with earlier findings and implications for further research are discussed. |
| first_indexed | 2024-07-04T06:12:43Z |
| format | Article |
| id | uum-20210 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:12:43Z |
| publishDate | 2016 |
| record_format | dspace |
| spelling | uum-202102016-12-06T02:02:53Z https://repo.uum.edu.my/id/eprint/20210/ The antecedents of automobile brand loyalty: evidence from Malaysian Mabkhot, Hashed Ahmad Md Salleh, Salniza Shaari, Hasnizam HB Economic Theory This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationships among brand image, brand satisfaction on brand loyalty.Data collected from customers of automobile brands in north Malaysia peninsula from three states which were Kedah, Penang, and Perlis.This study applies partial least squares to a sample of 458 customers to test hypothesized relationships. The findings indicate that brand image and brand satisfaction appear to have significant and positive relationship with brand loyalty.Brand satisfaction mediates the relationship between brand image and brand loyalty.The results are compared with earlier findings and implications for further research are discussed. 2016 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/20210/1/IRMM%206%203%202016%20596-602.pdf Mabkhot, Hashed Ahmad and Md Salleh, Salniza and Shaari, Hasnizam (2016) The antecedents of automobile brand loyalty: evidence from Malaysian. International Review of Management and Marketing, 6 (3). pp. 596-602. ISSN 2146-4405 https://www.econjournals.com/index.php/irmm/article/view/2286 |
| spellingShingle | HB Economic Theory Mabkhot, Hashed Ahmad Md Salleh, Salniza Shaari, Hasnizam The antecedents of automobile brand loyalty: evidence from Malaysian |
| title | The antecedents of automobile brand loyalty: evidence from Malaysian |
| title_full | The antecedents of automobile brand loyalty: evidence from Malaysian |
| title_fullStr | The antecedents of automobile brand loyalty: evidence from Malaysian |
| title_full_unstemmed | The antecedents of automobile brand loyalty: evidence from Malaysian |
| title_short | The antecedents of automobile brand loyalty: evidence from Malaysian |
| title_sort | antecedents of automobile brand loyalty evidence from malaysian |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/20210/1/IRMM%206%203%202016%20596-602.pdf |
| work_keys_str_mv | AT mabkhothashedahmad theantecedentsofautomobilebrandloyaltyevidencefrommalaysian AT mdsallehsalniza theantecedentsofautomobilebrandloyaltyevidencefrommalaysian AT shaarihasnizam theantecedentsofautomobilebrandloyaltyevidencefrommalaysian AT mabkhothashedahmad antecedentsofautomobilebrandloyaltyevidencefrommalaysian AT mdsallehsalniza antecedentsofautomobilebrandloyaltyevidencefrommalaysian AT shaarihasnizam antecedentsofautomobilebrandloyaltyevidencefrommalaysian |