Social media marketing and online small and medium enterprises performance: perspective of Malaysian small and medium enterprises

Social media marketing and online small and medium enterprises performance: perspective of Malaysian small and medium enterprises

This paper aims to investigate the effectiveness of social media marketing (SMM) practices to organizational performance, which focuses on Malaysian small and medium enterprises (SMEs). Quantitative research method approach is applied to study three types of correlations: (1) Brand reputation and im...

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Bibliographic Details
Main Authors: Musa, Haslinda, Ab Rahim, Namirah, Azmi, Fadhlur Rahim, Shibghatullah, Abdul Samad, Othman, Norfaridatul Akmaliah
Format: Article
Language:English
Published: 2016
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/20231/1/IRMM%206%20S7%202016%201-5.pdf

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