What motivate Muslim consumer to patronage Islamic based–retail store?
There is a significant trend among Muslim consumers in reverting to Islamic way of life.The phenomenon somehow affected the Malaysian retail industry with specialty Islamic stores mushrooming, and retailers customizing retail elements to win the Muslim consumers segment. As the mainstream studies o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20289/1/IRMM%206%20S7%202016%20199%20203.pdf |
| _version_ | 1825804340719255552 |
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| author | Mohd Fauzi, Waida Irani Muhammad @ Hashim, Nazlida Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien |
| author_facet | Mohd Fauzi, Waida Irani Muhammad @ Hashim, Nazlida Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien |
| author_sort | Mohd Fauzi, Waida Irani |
| collection | UUM |
| description | There is a significant trend among Muslim consumers in reverting to Islamic way of life.The phenomenon somehow affected the Malaysian retail
industry with specialty Islamic stores mushrooming, and retailers customizing retail elements to win the Muslim consumers segment. As the mainstream studies on retailing acknowledges the adaptation of retail elements to suit consumers’ segment, there are less report on customizing retail elements to religious consumer group such as Muslim consumers’ segment.Thus, little is understood of consumers’ patronage motives and their expectations of retail Islamic stores.The aims of this study are twofold: To explore Malaysian Muslim consumers’ expectations of Islamic-based retail store; and their motive to patronize an Islamic-based retail store. Findings from interviews, conducted in the Northern region of Malaysia, suggests unique religion-related patronage motives.This study shares some initial insight into criteria for Islamic retail-based segmentation for Muslim consumers.Implications and limitations of the study are also discussed. |
| first_indexed | 2024-07-04T06:12:58Z |
| format | Article |
| id | uum-20289 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:12:58Z |
| publishDate | 2016 |
| record_format | eprints |
| spelling | uum-202892016-12-08T03:58:29Z https://repo.uum.edu.my/id/eprint/20289/ What motivate Muslim consumer to patronage Islamic based–retail store? Mohd Fauzi, Waida Irani Muhammad @ Hashim, Nazlida Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien HD28 Management. Industrial Management There is a significant trend among Muslim consumers in reverting to Islamic way of life.The phenomenon somehow affected the Malaysian retail industry with specialty Islamic stores mushrooming, and retailers customizing retail elements to win the Muslim consumers segment. As the mainstream studies on retailing acknowledges the adaptation of retail elements to suit consumers’ segment, there are less report on customizing retail elements to religious consumer group such as Muslim consumers’ segment.Thus, little is understood of consumers’ patronage motives and their expectations of retail Islamic stores.The aims of this study are twofold: To explore Malaysian Muslim consumers’ expectations of Islamic-based retail store; and their motive to patronize an Islamic-based retail store. Findings from interviews, conducted in the Northern region of Malaysia, suggests unique religion-related patronage motives.This study shares some initial insight into criteria for Islamic retail-based segmentation for Muslim consumers.Implications and limitations of the study are also discussed. 2016 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/20289/1/IRMM%206%20S7%202016%20199%20203.pdf Mohd Fauzi, Waida Irani and Muhammad @ Hashim, Nazlida and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2016) What motivate Muslim consumer to patronage Islamic based–retail store? International Review of Management and Marketing, 6 (S7). pp. 199-203. ISSN 2146-4405 https://www.econjournals.com/index.php/irmm/article/view/3253 |
| spellingShingle | HD28 Management. Industrial Management Mohd Fauzi, Waida Irani Muhammad @ Hashim, Nazlida Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien What motivate Muslim consumer to patronage Islamic based–retail store? |
| title | What motivate Muslim consumer to patronage Islamic based–retail store? |
| title_full | What motivate Muslim consumer to patronage Islamic based–retail store? |
| title_fullStr | What motivate Muslim consumer to patronage Islamic based–retail store? |
| title_full_unstemmed | What motivate Muslim consumer to patronage Islamic based–retail store? |
| title_short | What motivate Muslim consumer to patronage Islamic based–retail store? |
| title_sort | what motivate muslim consumer to patronage islamic based retail store |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/20289/1/IRMM%206%20S7%202016%20199%20203.pdf |
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