The effect of soft and extreme action in public complaint behavior on satisfaction with complaint handling
Malaysia is experiencing a tremendous increase in mobile phone services users.Service providers are providing various complaint channels as one of the ways to improve services.Although complaining provides significant impact to organizations as well as to complainers or consumers, ironically the nu...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20291/1/IRMM%206%20S7%202016%20209%20213.pdf |