Conceptualizing the role of leadership, community support, and entrepreneurship skill in the performance of community-based rural homestay (CBRH) programme in Malaysia
In Malaysia, CBRH is promoted by the government as a means to develop rural communities through their engagement in tourism small businesses.Both financial and non-financial supports have been provided by different government agencies to enable the program management and operators to serve quality...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20665/1/ISSC%202016%201%205.pdf |
| Summary: | In Malaysia, CBRH is promoted by the government as a means to develop rural communities through their
engagement in tourism small businesses.Both financial and non-financial supports have been provided by
different government agencies to enable the program management and operators to serve quality services to the visitors and eventually to sustain their performance.This paper presents a conceptual analysis on variables that may influence CBRH’s performance.Specifically, it explores the influential roles that can be potentially played by the selected determinants namely leadership, community support, and entrepreneurship skill. |
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