Examining the corporate competitive capabilities of Malaysian manufacturing SMEs
The purpose of this paper is to examine the relationship between corporate competitive capabilities, which consists of cost leadership, differentiation, innovative marketing and customer service; and business performance.The paper is a quantitative-based approach using data obtained from the manufac...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20694/1/JBMA%202%201%202012%2019%2039.pdf |