“Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia
Objective: The purpose of this paper is to investigate what motivates people to provide malicious comments on YouTube in Malaysia. This study will also question the differences between how flaming is constructed in each video classification and how are flaming comments categorized. Methodology: T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Sustainabality Research & Consultancy
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20706/1/JBSREE%202%201%202016%2058%2063.pdf |
| _version_ | 1825804420718264320 |
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| author | Lingam, Revathy Amadera Aripin, Norizah |
| author_facet | Lingam, Revathy Amadera Aripin, Norizah |
| author_sort | Lingam, Revathy Amadera |
| collection | UUM |
| description | Objective: The purpose of this paper is to investigate what motivates people to provide
malicious comments on YouTube in Malaysia. This study will also question the differences
between how flaming is constructed in each video classification and how are flaming comments
categorized. Methodology: This study uses qualitative methods.Literature review has been summarized to contextualize the research problem.
Findings: The paper offers rich theoretical insights to understand the practical issue of ridiculous comments by internet users on YouTube.
Implications: Flaming or making ridiculous comments on social media has been a serious issue
in Malaysia and other countries with high internet usage.Findings of the study will help understand the views of YouTube community in Malaysia on flaming. The study may further help understand the issue of flaming on other social media sites. |
| first_indexed | 2024-07-04T06:14:15Z |
| format | Article |
| id | uum-20706 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:14:15Z |
| publishDate | 2016 |
| publisher | Center for Sustainabality Research & Consultancy |
| record_format | eprints |
| spelling | uum-207062017-01-22T01:47:56Z https://repo.uum.edu.my/id/eprint/20706/ “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia Lingam, Revathy Amadera Aripin, Norizah HC Economic History and Conditions Objective: The purpose of this paper is to investigate what motivates people to provide malicious comments on YouTube in Malaysia. This study will also question the differences between how flaming is constructed in each video classification and how are flaming comments categorized. Methodology: This study uses qualitative methods.Literature review has been summarized to contextualize the research problem. Findings: The paper offers rich theoretical insights to understand the practical issue of ridiculous comments by internet users on YouTube. Implications: Flaming or making ridiculous comments on social media has been a serious issue in Malaysia and other countries with high internet usage.Findings of the study will help understand the views of YouTube community in Malaysia on flaming. The study may further help understand the issue of flaming on other social media sites. Center for Sustainabality Research & Consultancy 2016-06-01 Article PeerReviewed application/pdf en cc4_by_nc https://repo.uum.edu.my/id/eprint/20706/1/JBSREE%202%201%202016%2058%2063.pdf Lingam, Revathy Amadera and Aripin, Norizah (2016) “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia. Journal of Business and Social Review in Emerging Economies, 2 (1). pp. 58-63. ISSN 2519-0326 http://www.globalcsrc.org/images/Vol_2_Issue_1/Revathy_.pdf |
| spellingShingle | HC Economic History and Conditions Lingam, Revathy Amadera Aripin, Norizah “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia |
| title | “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia |
| title_full | “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia |
| title_fullStr | “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia |
| title_full_unstemmed | “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia |
| title_short | “Nobody cares, lah!” the phenomenon of flaming on YouTube in Malaysia |
| title_sort | nobody cares lah the phenomenon of flaming on youtube in malaysia |
| topic | HC Economic History and Conditions |
| url | https://repo.uum.edu.my/id/eprint/20706/1/JBSREE%202%201%202016%2058%2063.pdf |
| work_keys_str_mv | AT lingamrevathyamadera nobodycareslahthephenomenonofflamingonyoutubeinmalaysia AT aripinnorizah nobodycareslahthephenomenonofflamingonyoutubeinmalaysia |