What affects Malaysian consumers’ intention to purchase hybrid car?
The purpose of this study are to examine the factors influence consumers’ intention to purchase hybrid car and explore the roles of consumption values in automotive context.The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2015
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20736/1/ASS%2011%2026%202015%2052%2063.pdf |
| _version_ | 1825804426746527744 |
|---|---|
| author | Teoh, Chai Wen Mohd Noor, Nor Azila |
| author_facet | Teoh, Chai Wen Mohd Noor, Nor Azila |
| author_sort | Teoh, Chai Wen |
| collection | UUM |
| description | The purpose of this study are to examine the factors influence consumers’ intention to purchase hybrid car and explore the roles of consumption values in automotive context.The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value and conditional value with consumers’ intention to purchase hybrid car.Each variable was measured using 7-point Likert-scale. Questionnaire was used to collect data from individual consumers in Klang Valley.The data were then analysed by using structural equation modeling (SEM) with SmartPLS 2.0.Five hypotheses were developed for this study and were tested using two stages analyses.The first stage involves measurement model while the second stage is structural model. The results of the study indicated that functional value is the most significant predictor of consumers’ intention to purchase hybrid car.In contrast, symbolic value, emotional value and novelty value failed to show significant relationship with consumers’ intention to purchase hybrid car.Finally, implications of the findings as well as limitations and future research are discussed. |
| first_indexed | 2024-07-04T06:14:20Z |
| format | Article |
| id | uum-20736 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:14:20Z |
| publishDate | 2015 |
| publisher | Canadian Center of Science and Education |
| record_format | eprints |
| spelling | uum-207362017-01-24T07:18:25Z https://repo.uum.edu.my/id/eprint/20736/ What affects Malaysian consumers’ intention to purchase hybrid car? Teoh, Chai Wen Mohd Noor, Nor Azila HE Transportation and Communications The purpose of this study are to examine the factors influence consumers’ intention to purchase hybrid car and explore the roles of consumption values in automotive context.The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value and conditional value with consumers’ intention to purchase hybrid car.Each variable was measured using 7-point Likert-scale. Questionnaire was used to collect data from individual consumers in Klang Valley.The data were then analysed by using structural equation modeling (SEM) with SmartPLS 2.0.Five hypotheses were developed for this study and were tested using two stages analyses.The first stage involves measurement model while the second stage is structural model. The results of the study indicated that functional value is the most significant predictor of consumers’ intention to purchase hybrid car.In contrast, symbolic value, emotional value and novelty value failed to show significant relationship with consumers’ intention to purchase hybrid car.Finally, implications of the findings as well as limitations and future research are discussed. Canadian Center of Science and Education 2015 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/20736/1/ASS%2011%2026%202015%2052%2063.pdf Teoh, Chai Wen and Mohd Noor, Nor Azila (2015) What affects Malaysian consumers’ intention to purchase hybrid car? Asian Social Science, 11 (26). pp. 11-26. ISSN 1911-2017 http://doi.org/10.5539/ass.v11n26p52 doi:10.5539/ass.v11n26p52 doi:10.5539/ass.v11n26p52 |
| spellingShingle | HE Transportation and Communications Teoh, Chai Wen Mohd Noor, Nor Azila What affects Malaysian consumers’ intention to purchase hybrid car? |
| title | What affects Malaysian consumers’ intention to purchase hybrid car? |
| title_full | What affects Malaysian consumers’ intention to purchase hybrid car? |
| title_fullStr | What affects Malaysian consumers’ intention to purchase hybrid car? |
| title_full_unstemmed | What affects Malaysian consumers’ intention to purchase hybrid car? |
| title_short | What affects Malaysian consumers’ intention to purchase hybrid car? |
| title_sort | what affects malaysian consumers intention to purchase hybrid car |
| topic | HE Transportation and Communications |
| url | https://repo.uum.edu.my/id/eprint/20736/1/ASS%2011%2026%202015%2052%2063.pdf |
| work_keys_str_mv | AT teohchaiwen whataffectsmalaysianconsumersintentiontopurchasehybridcar AT mohdnoornorazila whataffectsmalaysianconsumersintentiontopurchasehybridcar |