The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry
With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factors in relationship marketing and channel theory. In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20748/1/IJBS%2011%202%202010%201%2016.pdf |
| _version_ | 1803627961088212992 |
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| author | Adnan, Noor Liza Muhammad Jamil, Che Zuriana Mohd Noor, Nor Azila |
| author_facet | Adnan, Noor Liza Muhammad Jamil, Che Zuriana Mohd Noor, Nor Azila |
| author_sort | Adnan, Noor Liza |
| collection | UUM |
| description | With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factors in relationship marketing and channel theory. In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships and becoming critical in business relationships to lower transaction costs and foster greater economic value for both marketers and their customers.Despite the assumption that relationship satisfaction influences buyer supplier relationship, previous studies in this area had focused more on factors affecting overall satisfaction of relationship rather than the consequences of the satisfaction.Using a survey method, this study investigates the consequences of relationship satisfaction on trust and commitment among 107 Malaysian car dealers.Results revealed that when the car dealers are satisfied with the relationship with their suppliers, they tend to be more committed and trust the suppliers.Results are compared with earlier findings and implications for future research are discussed. |
| first_indexed | 2024-07-04T06:14:22Z |
| format | Article |
| id | uum-20748 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:14:22Z |
| publishDate | 2012 |
| publisher | Canadian Center of Science and Education |
| record_format | dspace |
| spelling | uum-207482017-01-26T01:46:06Z https://repo.uum.edu.my/id/eprint/20748/ The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry Adnan, Noor Liza Muhammad Jamil, Che Zuriana Mohd Noor, Nor Azila HE Transportation and Communications With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factors in relationship marketing and channel theory. In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenance of long-term buyer-supplier relationships and becoming critical in business relationships to lower transaction costs and foster greater economic value for both marketers and their customers.Despite the assumption that relationship satisfaction influences buyer supplier relationship, previous studies in this area had focused more on factors affecting overall satisfaction of relationship rather than the consequences of the satisfaction.Using a survey method, this study investigates the consequences of relationship satisfaction on trust and commitment among 107 Malaysian car dealers.Results revealed that when the car dealers are satisfied with the relationship with their suppliers, they tend to be more committed and trust the suppliers.Results are compared with earlier findings and implications for future research are discussed. Canadian Center of Science and Education 2012 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/20748/1/IJBS%2011%202%202010%201%2016.pdf Adnan, Noor Liza and Muhammad Jamil, Che Zuriana and Mohd Noor, Nor Azila (2012) The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry. Asian Social Science, 9 (1). pp. 1-16. ISSN 1911-2017 http://doi.org/10.5539/ass.v9n1p29 doi:10.5539/ass.v9n1p29 doi:10.5539/ass.v9n1p29 |
| spellingShingle | HE Transportation and Communications Adnan, Noor Liza Muhammad Jamil, Che Zuriana Mohd Noor, Nor Azila The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry |
| title | The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry |
| title_full | The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry |
| title_fullStr | The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry |
| title_full_unstemmed | The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry |
| title_short | The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry |
| title_sort | consequences of relationship satisfaction among car dealers a look at malaysian automobile industry |
| topic | HE Transportation and Communications |
| url | https://repo.uum.edu.my/id/eprint/20748/1/IJBS%2011%202%202010%201%2016.pdf |
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