The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry
With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factors in relationship marketing and channel theory. In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2012
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20748/1/IJBS%2011%202%202010%201%2016.pdf |