Relationship between customer relation management performance and e-banking adoption: a look at Malaysian banking industry
This study seeks to identify the relationship between CRM performance and e-banking adoption. CRM performance is the process of value creation which results into the customer behavior intention (retain, repurchase, positive word of mouth), customer satisfaction and loyalty towards the product/brand....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2009
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20753/1/IJBM%204%2012%202009%20122%20128.pdf |