The influence of the trust on customer satisfaction in mobile phone market: An empirical investigation of the mobile phone market

The influence of the trust on customer satisfaction in mobile phone market: An empirical investigation of the mobile phone market

This paper focuses on the impact of trust on customer satisfaction in mobile phone sector.In order to examine the relationship between independent variable (trust) and dependent variable (customer satisfaction), SPSS and Smart (PLS) have been used.For the purpose of this study, the data was gathere...

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Bibliographic Details
Main Authors: Al-Refai, Abdalla Nayef, Mohd Noor, Nor Azila
Format: Article
Language:English
Published: Society of Scientific Research and Education (SSRE) 2014
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/20757/1/IJMRRM%204%209%202014%20847%20860i.pdf

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