The uses of power in influencing relationship economic satisfaction: an empirical analysis in the automobile industry in Malaysia
Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches have concentrated more on factors affecting an overall relationship satisfaction and very limited research focus has been given to understand the factors that influence the economic...
Main Authors: | Perumal, Selvan, Mohd Noor, Nor Azila, Hussin, Zolkafli |
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Format: | Article |
Language: | English |
Published: |
North American Business Press
2012
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/20760/1/JMDC%206%204%202012%201%2011.pdf |
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