Examination of transport performance and authenticity on behavioural intention
This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention.Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition.The study...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20848/1/AMJ%202016%20109-118.pdf |
| _version_ | 1825804449385283584 |
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| author | Handayani, Bintang Rashid, Basri |
| author_facet | Handayani, Bintang Rashid, Basri |
| author_sort | Handayani, Bintang |
| collection | UUM |
| description | This study aims to scrutinise the transport performance and authenticity as one of the elements
in tourism attributes in relation with behavioural intention.Utilising quantitative approach; data
collected from survey of 384 overseas tourists were used to clarify the research proposition.The study
suggests that transport performance may emerge as one of organic image elements for destination
brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s
behavioural intention.In addition, future spectrum of the transport development in relation with
authenticity indicates its importance for not damaging the destination’s overall profile. |
| first_indexed | 2024-07-04T06:14:48Z |
| format | Article |
| id | uum-20848 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:14:48Z |
| publishDate | 2015 |
| publisher | Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center |
| record_format | eprints |
| spelling | uum-208482017-02-05T06:36:39Z https://repo.uum.edu.my/id/eprint/20848/ Examination of transport performance and authenticity on behavioural intention Handayani, Bintang Rashid, Basri GV Recreation Leisure This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention.Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition.The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention.In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile. Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center 2015 Article PeerReviewed application/pdf en cc4_by_sa https://repo.uum.edu.my/id/eprint/20848/1/AMJ%202016%20109-118.pdf Handayani, Bintang and Rashid, Basri (2015) Examination of transport performance and authenticity on behavioural intention. ASEAN Marketing Journal, VII (2). pp. 109-118. ISSN 2085-5044 http://journal.ui.ac.id/index.php/amj/issue/view/598 |
| spellingShingle | GV Recreation Leisure Handayani, Bintang Rashid, Basri Examination of transport performance and authenticity on behavioural intention |
| title | Examination of transport performance and authenticity on behavioural intention |
| title_full | Examination of transport performance and authenticity on behavioural intention |
| title_fullStr | Examination of transport performance and authenticity on behavioural intention |
| title_full_unstemmed | Examination of transport performance and authenticity on behavioural intention |
| title_short | Examination of transport performance and authenticity on behavioural intention |
| title_sort | examination of transport performance and authenticity on behavioural intention |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/20848/1/AMJ%202016%20109-118.pdf |
| work_keys_str_mv | AT handayanibintang examinationoftransportperformanceandauthenticityonbehaviouralintention AT rashidbasri examinationoftransportperformanceandauthenticityonbehaviouralintention |