The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry
Knowledge management (KM) is one of the main sources of competitive advantage for organizations.However the influence of KM on organization performance in hotel industry has received less attention.In addition, previous studies found inconsistent results regarding the influence of KM on organization...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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IDOSI Publications
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20855/1/MEJSR%2019%2012%202014%201679%201689.pdf |
| _version_ | 1825804450770452480 |
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| author | Mohammed, Abdul Alem Rashid, Basri Tahir, Shaharuddin |
| author_facet | Mohammed, Abdul Alem Rashid, Basri Tahir, Shaharuddin |
| author_sort | Mohammed, Abdul Alem |
| collection | UUM |
| description | Knowledge management (KM) is one of the main sources of competitive advantage for organizations.However the influence of KM on organization performance in hotel industry has received less attention.In addition, previous studies found inconsistent results regarding the influence of KM on organization performance. Therefore, this empirical study examines the influence of KM on hotel performance dimensions (financial, customer, internal process and learning and growth) in Malaysia.It also investigates the mediating effect of marketing capabilities (planning and implementation) on the relationship between KM and hotel performance. Data was collected using the survey method and 152 usable questionnaires were received from hotel managers.Regression analysis was conducted to test the relationships among KM, marketing capabilities and hotel performance.The results show a positive relationship between KM and hotel performance.They also indicate that marketing capabilities play a mediating role on the relationship between KM and hotel performance.The study suggests that KM is a main source of influence on marketing capabilities
and hotel performance.By understanding the relationship among the constructs in the research model, hotel managers could maximize the utilization of their internal resources to improve organizational performance. |
| first_indexed | 2024-07-04T06:14:50Z |
| format | Article |
| id | uum-20855 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:14:50Z |
| publishDate | 2014 |
| publisher | IDOSI Publications |
| record_format | eprints |
| spelling | uum-208552017-02-07T00:54:52Z https://repo.uum.edu.my/id/eprint/20855/ The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry Mohammed, Abdul Alem Rashid, Basri Tahir, Shaharuddin GV Recreation Leisure HD28 Management. Industrial Management Knowledge management (KM) is one of the main sources of competitive advantage for organizations.However the influence of KM on organization performance in hotel industry has received less attention.In addition, previous studies found inconsistent results regarding the influence of KM on organization performance. Therefore, this empirical study examines the influence of KM on hotel performance dimensions (financial, customer, internal process and learning and growth) in Malaysia.It also investigates the mediating effect of marketing capabilities (planning and implementation) on the relationship between KM and hotel performance. Data was collected using the survey method and 152 usable questionnaires were received from hotel managers.Regression analysis was conducted to test the relationships among KM, marketing capabilities and hotel performance.The results show a positive relationship between KM and hotel performance.They also indicate that marketing capabilities play a mediating role on the relationship between KM and hotel performance.The study suggests that KM is a main source of influence on marketing capabilities and hotel performance.By understanding the relationship among the constructs in the research model, hotel managers could maximize the utilization of their internal resources to improve organizational performance. IDOSI Publications 2014 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/20855/1/MEJSR%2019%2012%202014%201679%201689.pdf Mohammed, Abdul Alem and Rashid, Basri and Tahir, Shaharuddin (2014) The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry. Middle-East Journal of Scientific Research, 19 (12). pp. 1679-1689. ISSN 1990-9233 https://www.idosi.org/mejsr/mejsr19(12)14/21.pdf |
| spellingShingle | GV Recreation Leisure HD28 Management. Industrial Management Mohammed, Abdul Alem Rashid, Basri Tahir, Shaharuddin The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry |
| title | The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry |
| title_full | The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry |
| title_fullStr | The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry |
| title_full_unstemmed | The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry |
| title_short | The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry |
| title_sort | mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry |
| topic | GV Recreation Leisure HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/20855/1/MEJSR%2019%2012%202014%201679%201689.pdf |
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