Glocalizing’ the hijab: a Malaysian perspective

This article examined the hijab, or the act of veiling as a transformative socialization agent for Malay-Muslims in Malaysia’s multicultural state. Through the media, the hijab was purported as a progressive lifestyle with representations of veiled Muslim women who are predominantly Malay. Apart fro...

Full description

Bibliographic Details
Main Author: Hassim, Nurzihan
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/20899/1/shsconf_icome2017%201%206vi.pdf
_version_ 1803628014826684416
author Hassim, Nurzihan
author_facet Hassim, Nurzihan
author_sort Hassim, Nurzihan
collection UUM
description This article examined the hijab, or the act of veiling as a transformative socialization agent for Malay-Muslims in Malaysia’s multicultural state. Through the media, the hijab was purported as a progressive lifestyle with representations of veiled Muslim women who are predominantly Malay. Apart from upheavals of Islam and the globalization of veiling across Muslim-majority countries, local socio-political developments have com modified the hijab as a product of Malay sovereignty rather than a symbol of religious obligation.Malay-Muslim women are predisposed to media messages that altered conservative Malay-Muslim stereotypes through convergence of old and new media platforms.The article explores the local hijab phenomenon by examining its media movement and its influence towards attitudes and behaviours of audiences. The evolution and visibility of the hijab are analyzed in relations to multiplicity of the Malay-Muslim identity and its integration with trans cultural ideas of the East and West.Findings indicate that acceptance of this dynamic cultural identity resonate through diversity of content and multitudes of accessibility.
first_indexed 2024-07-04T06:15:14Z
format Conference or Workshop Item
id uum-20899
institution Universiti Utara Malaysia
language English
last_indexed 2024-07-04T06:15:14Z
publishDate 2017
record_format dspace
spelling uum-208992017-02-08T02:04:37Z https://repo.uum.edu.my/id/eprint/20899/ Glocalizing’ the hijab: a Malaysian perspective Hassim, Nurzihan HM Sociology This article examined the hijab, or the act of veiling as a transformative socialization agent for Malay-Muslims in Malaysia’s multicultural state. Through the media, the hijab was purported as a progressive lifestyle with representations of veiled Muslim women who are predominantly Malay. Apart from upheavals of Islam and the globalization of veiling across Muslim-majority countries, local socio-political developments have com modified the hijab as a product of Malay sovereignty rather than a symbol of religious obligation.Malay-Muslim women are predisposed to media messages that altered conservative Malay-Muslim stereotypes through convergence of old and new media platforms.The article explores the local hijab phenomenon by examining its media movement and its influence towards attitudes and behaviours of audiences. The evolution and visibility of the hijab are analyzed in relations to multiplicity of the Malay-Muslim identity and its integration with trans cultural ideas of the East and West.Findings indicate that acceptance of this dynamic cultural identity resonate through diversity of content and multitudes of accessibility. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/20899/1/shsconf_icome2017%201%206vi.pdf Hassim, Nurzihan (2017) Glocalizing’ the hijab: a Malaysian perspective. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300016 doi:10.1051/shsconf/20173300016 doi:10.1051/shsconf/20173300016
spellingShingle HM Sociology
Hassim, Nurzihan
Glocalizing’ the hijab: a Malaysian perspective
title Glocalizing’ the hijab: a Malaysian perspective
title_full Glocalizing’ the hijab: a Malaysian perspective
title_fullStr Glocalizing’ the hijab: a Malaysian perspective
title_full_unstemmed Glocalizing’ the hijab: a Malaysian perspective
title_short Glocalizing’ the hijab: a Malaysian perspective
title_sort glocalizing the hijab a malaysian perspective
topic HM Sociology
url https://repo.uum.edu.my/id/eprint/20899/1/shsconf_icome2017%201%206vi.pdf
work_keys_str_mv AT hassimnurzihan glocalizingthehijabamalaysianperspective