Experiencing the digital news: the multiple dimensions of users’ experience in news media use

The term media experience is seldom defined explicitly by communication and media scholars. Most often, it refers to media use and the feeling (such as enjoyment) resulted from the use.To fill this void, the present study turns to presence studies which espouse the idea of being there in mediated en...

Full description

Bibliographic Details
Main Authors: Omar, Bahiyah, Mustafa, Hasrina
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/20910/1/shsconf_icome2017%201%206x.pdf
_version_ 1825804461455441920
author Omar, Bahiyah
Mustafa, Hasrina
author_facet Omar, Bahiyah
Mustafa, Hasrina
author_sort Omar, Bahiyah
collection UUM
description The term media experience is seldom defined explicitly by communication and media scholars. Most often, it refers to media use and the feeling (such as enjoyment) resulted from the use.To fill this void, the present study turns to presence studies which espouse the idea of being there in mediated environment.As online news use involves a kind of mediated experience, this study adopts the existing measure of presence to determine the multiple dimensions of online news experience.A Principal Component Analysis (PCA) was used to establish the dimensions of the experience in this exploratory study.Four dimensions were extracted from the analysis: para-social interaction, transportation, absorption and social realism.The study found that online news users were experiencing beyond ordinary description; they interacted with the news, absorbed in the narrative world, and to certain extent felt that they were being transported into such world and also experienced the realism that the news stories tend to convey.Implications for understanding the experience in news media use from presence perspective are discussed.
first_indexed 2024-07-04T06:15:56Z
format Conference or Workshop Item
id uum-20910
institution Universiti Utara Malaysia
language English
last_indexed 2024-07-04T06:15:56Z
publishDate 2017
record_format eprints
spelling uum-209102017-02-12T03:12:59Z https://repo.uum.edu.my/id/eprint/20910/ Experiencing the digital news: the multiple dimensions of users’ experience in news media use Omar, Bahiyah Mustafa, Hasrina P Philology. Linguistics The term media experience is seldom defined explicitly by communication and media scholars. Most often, it refers to media use and the feeling (such as enjoyment) resulted from the use.To fill this void, the present study turns to presence studies which espouse the idea of being there in mediated environment.As online news use involves a kind of mediated experience, this study adopts the existing measure of presence to determine the multiple dimensions of online news experience.A Principal Component Analysis (PCA) was used to establish the dimensions of the experience in this exploratory study.Four dimensions were extracted from the analysis: para-social interaction, transportation, absorption and social realism.The study found that online news users were experiencing beyond ordinary description; they interacted with the news, absorbed in the narrative world, and to certain extent felt that they were being transported into such world and also experienced the realism that the news stories tend to convey.Implications for understanding the experience in news media use from presence perspective are discussed. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/20910/1/shsconf_icome2017%201%206x.pdf Omar, Bahiyah and Mustafa, Hasrina (2017) Experiencing the digital news: the multiple dimensions of users’ experience in news media use. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300027 doi:10.1051/shsconf/20173300027 doi:10.1051/shsconf/20173300027
spellingShingle P Philology. Linguistics
Omar, Bahiyah
Mustafa, Hasrina
Experiencing the digital news: the multiple dimensions of users’ experience in news media use
title Experiencing the digital news: the multiple dimensions of users’ experience in news media use
title_full Experiencing the digital news: the multiple dimensions of users’ experience in news media use
title_fullStr Experiencing the digital news: the multiple dimensions of users’ experience in news media use
title_full_unstemmed Experiencing the digital news: the multiple dimensions of users’ experience in news media use
title_short Experiencing the digital news: the multiple dimensions of users’ experience in news media use
title_sort experiencing the digital news the multiple dimensions of users experience in news media use
topic P Philology. Linguistics
url https://repo.uum.edu.my/id/eprint/20910/1/shsconf_icome2017%201%206x.pdf
work_keys_str_mv AT omarbahiyah experiencingthedigitalnewsthemultipledimensionsofusersexperienceinnewsmediause
AT mustafahasrina experiencingthedigitalnewsthemultipledimensionsofusersexperienceinnewsmediause