The myth of white skin: a postcolonial review of cosmetics ads in Indonesia
Cosmetics industry created the beauty myth for women through advertising.A cosmetic ad in Indonesia has spread a new concept of white skin: East Asia beauty myth.The white concept of Asia white skin basically derived from colonial legacy.The purpose of the research was analyzing the beauty myth in I...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/20934/1/shsconf_icome2017%201%204ii.pdf |
| _version_ | 1825804466277842944 |
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| author | Wulan, Roro Retno |
| author_facet | Wulan, Roro Retno |
| author_sort | Wulan, Roro Retno |
| collection | UUM |
| description | Cosmetics industry created the beauty myth for women through advertising.A cosmetic ad in Indonesia has spread a new concept of white skin: East Asia beauty myth.The white concept of Asia white skin basically derived from colonial legacy.The purpose of the research was analyzing the beauty myth in Indonesia ads using postcolonial perspective. The principal result brought the discourse analysis and postcolonial perspective a new insight in communication research. Particularly on media and cultural studies. Major conclusions showed that the beauty myth since the Dutch colonial period never been change.The main concept is always in colonialism’s idea: “white is better”. The West is better than the East. |
| first_indexed | 2024-07-04T06:16:00Z |
| format | Conference or Workshop Item |
| id | uum-20934 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:16:00Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-209342017-02-13T00:12:10Z https://repo.uum.edu.my/id/eprint/20934/ The myth of white skin: a postcolonial review of cosmetics ads in Indonesia Wulan, Roro Retno HF Commerce Cosmetics industry created the beauty myth for women through advertising.A cosmetic ad in Indonesia has spread a new concept of white skin: East Asia beauty myth.The white concept of Asia white skin basically derived from colonial legacy.The purpose of the research was analyzing the beauty myth in Indonesia ads using postcolonial perspective. The principal result brought the discourse analysis and postcolonial perspective a new insight in communication research. Particularly on media and cultural studies. Major conclusions showed that the beauty myth since the Dutch colonial period never been change.The main concept is always in colonialism’s idea: “white is better”. The West is better than the East. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/20934/1/shsconf_icome2017%201%204ii.pdf Wulan, Roro Retno (2017) The myth of white skin: a postcolonial review of cosmetics ads in Indonesia. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300048 doi:10.1051/shsconf/20173300048 doi:10.1051/shsconf/20173300048 |
| spellingShingle | HF Commerce Wulan, Roro Retno The myth of white skin: a postcolonial review of cosmetics ads in Indonesia |
| title | The myth of white skin: a postcolonial review of cosmetics ads in Indonesia |
| title_full | The myth of white skin: a postcolonial review of cosmetics ads in Indonesia |
| title_fullStr | The myth of white skin: a postcolonial review of cosmetics ads in Indonesia |
| title_full_unstemmed | The myth of white skin: a postcolonial review of cosmetics ads in Indonesia |
| title_short | The myth of white skin: a postcolonial review of cosmetics ads in Indonesia |
| title_sort | myth of white skin a postcolonial review of cosmetics ads in indonesia |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/20934/1/shsconf_icome2017%201%204ii.pdf |
| work_keys_str_mv | AT wulanrororetno themythofwhiteskinapostcolonialreviewofcosmeticsadsinindonesia AT wulanrororetno mythofwhiteskinapostcolonialreviewofcosmeticsadsinindonesia |