Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults

Social networking sites have become an important channel of communication in people’s daily lives.Online photo sharing, a type of artefact sharing on Facebook has also grown in popularity. Thus, the purpose of this research is to study the relationship of intrinsic and extrinsic motivations in onli...

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Main Authors: Wan, Ching Lee, Periyayya, Thinavan, Nair, GV
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/20951/1/shsconf_icome2017%201%206%20xxvvv.pdf
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author Wan, Ching Lee
Periyayya, Thinavan
Nair, GV
author_facet Wan, Ching Lee
Periyayya, Thinavan
Nair, GV
author_sort Wan, Ching Lee
collection UUM
description Social networking sites have become an important channel of communication in people’s daily lives.Online photo sharing, a type of artefact sharing on Facebook has also grown in popularity. Thus, the purpose of this research is to study the relationship of intrinsic and extrinsic motivations in online photo sharing behaviours on Facebook.The study will also examine privacy concerns regarding online photo sharing.A non-random purposive sampling approach gathered a total of 422 Malaysian young adults aged between 18 and 34.Data was collected via a web based questionnaire distributed on Facebook.The results show that intrinsic and extrinsic motivations have positive correlations with online photo sharing behaviours on Facebook. Intrinsic motivations showed a stronger connection to online photo sharing behaviours.There was no significance found between privacy concerns and online photo sharing behaviours on Facebook.There was also no difference between genders in their online photo sharing behaviours. However, males showed higher privacy concerns in regards to online photo sharing on Facebook.
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spelling uum-209512017-02-15T01:18:10Z https://repo.uum.edu.my/id/eprint/20951/ Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults Wan, Ching Lee Periyayya, Thinavan Nair, GV T Technology (General) Social networking sites have become an important channel of communication in people’s daily lives.Online photo sharing, a type of artefact sharing on Facebook has also grown in popularity. Thus, the purpose of this research is to study the relationship of intrinsic and extrinsic motivations in online photo sharing behaviours on Facebook.The study will also examine privacy concerns regarding online photo sharing.A non-random purposive sampling approach gathered a total of 422 Malaysian young adults aged between 18 and 34.Data was collected via a web based questionnaire distributed on Facebook.The results show that intrinsic and extrinsic motivations have positive correlations with online photo sharing behaviours on Facebook. Intrinsic motivations showed a stronger connection to online photo sharing behaviours.There was no significance found between privacy concerns and online photo sharing behaviours on Facebook.There was also no difference between genders in their online photo sharing behaviours. However, males showed higher privacy concerns in regards to online photo sharing on Facebook. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/20951/1/shsconf_icome2017%201%206%20xxvvv.pdf Wan, Ching Lee and Periyayya, Thinavan and Nair, GV (2017) Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300059 doi:10.1051/shsconf/20173300059 doi:10.1051/shsconf/20173300059
spellingShingle T Technology (General)
Wan, Ching Lee
Periyayya, Thinavan
Nair, GV
Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults
title Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults
title_full Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults
title_fullStr Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults
title_full_unstemmed Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults
title_short Advent of the new media: the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on Facebook among young Malaysian adults
title_sort advent of the new media the influence of intrinsic and extrinsic motivation in online photo sharing behaviours on facebook among young malaysian adults
topic T Technology (General)
url https://repo.uum.edu.my/id/eprint/20951/1/shsconf_icome2017%201%206%20xxvvv.pdf
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