Health related campaigns in social media and its practical aspects for youths in Malaysia
The paper discusses the importance of social media in today’s society and review how health related campaign could penetrate the youths in Malaysia. In the internet age, the youths are divided into two; the digital natives (born after 1980) and digital immigrants (born before 1980).Further to that,...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20953/1/shsconf_icome2017%201%206vvii.pdf |
| _version_ | 1825804470167011328 |
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| author | Ayub, Suffian Hadi Manickam, Yesuselvi Hamzah, Mohammed Rezal Suanda, Julinawati Mohd Yusoff, Husna Afifi |
| author_facet | Ayub, Suffian Hadi Manickam, Yesuselvi Hamzah, Mohammed Rezal Suanda, Julinawati Mohd Yusoff, Husna Afifi |
| author_sort | Ayub, Suffian Hadi |
| collection | UUM |
| description | The paper discusses the importance of social media in today’s society and review how health related campaign could penetrate the youths in Malaysia. In the internet age, the youths are divided into two; the digital natives (born after 1980) and digital immigrants (born before 1980).Further to that, the paper provides an insight on how past efforts by relevant stakeholders were utilised in creating awareness to Malaysian youths through the social media.Upon identifying the efforts through extensive literature review, the usage of social media in propagating behavioural changes in youths’ were also discussed.Several meaningful impacts were discovered and must be carefully considered in terms of its practical implications to suit Malaysian youths. |
| first_indexed | 2024-07-04T06:16:03Z |
| format | Conference or Workshop Item |
| id | uum-20953 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:16:03Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-209532017-02-15T01:20:20Z https://repo.uum.edu.my/id/eprint/20953/ Health related campaigns in social media and its practical aspects for youths in Malaysia Ayub, Suffian Hadi Manickam, Yesuselvi Hamzah, Mohammed Rezal Suanda, Julinawati Mohd Yusoff, Husna Afifi RA0421 Public health. Hygiene. Preventive Medicine T Technology (General) The paper discusses the importance of social media in today’s society and review how health related campaign could penetrate the youths in Malaysia. In the internet age, the youths are divided into two; the digital natives (born after 1980) and digital immigrants (born before 1980).Further to that, the paper provides an insight on how past efforts by relevant stakeholders were utilised in creating awareness to Malaysian youths through the social media.Upon identifying the efforts through extensive literature review, the usage of social media in propagating behavioural changes in youths’ were also discussed.Several meaningful impacts were discovered and must be carefully considered in terms of its practical implications to suit Malaysian youths. 2017 Conference or Workshop Item PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/20953/1/shsconf_icome2017%201%206vvii.pdf Ayub, Suffian Hadi and Manickam, Yesuselvi and Hamzah, Mohammed Rezal and Suanda, Julinawati and Mohd Yusoff, Husna Afifi (2017) Health related campaigns in social media and its practical aspects for youths in Malaysia. In: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur. http://doi.org/10.1051/shsconf/20173300061 doi:10.1051/shsconf/20173300061 doi:10.1051/shsconf/20173300061 |
| spellingShingle | RA0421 Public health. Hygiene. Preventive Medicine T Technology (General) Ayub, Suffian Hadi Manickam, Yesuselvi Hamzah, Mohammed Rezal Suanda, Julinawati Mohd Yusoff, Husna Afifi Health related campaigns in social media and its practical aspects for youths in Malaysia |
| title | Health related campaigns in social media and its practical aspects for youths in Malaysia |
| title_full | Health related campaigns in social media and its practical aspects for youths in Malaysia |
| title_fullStr | Health related campaigns in social media and its practical aspects for youths in Malaysia |
| title_full_unstemmed | Health related campaigns in social media and its practical aspects for youths in Malaysia |
| title_short | Health related campaigns in social media and its practical aspects for youths in Malaysia |
| title_sort | health related campaigns in social media and its practical aspects for youths in malaysia |
| topic | RA0421 Public health. Hygiene. Preventive Medicine T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/20953/1/shsconf_icome2017%201%206vvii.pdf |
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