Revisiting organizational credibility and organizational reputation – a situational crisis communication approach
Organizational credibility, the extent of which an organization as the source of messages is perceived as trustworthy and reliable, is one important aspect to determine organization’s survival.The perceived credibility of the messages will either strengthen or worsen an organization reputation.The p...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
EDP Sciences
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20985/1/shsconf_icome2017%201%207xx.pdf |