Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia

E-commerce adoption is one of the means to remain competitive in the global market. Moreover, with the growth of information technology and suitable infrastructure, e-commerce adoption is inevitable. However, the rate of e-commerce adoption differs from one country to another. There are many factors...

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Main Authors: Sultan, Abdulsatar Abduljabbar, Hassan, Mohamad Ghozali, Muhamad Noor, Sarina
Format: Article
Published: Malaysian Academy of SME & Entrepreneurship Development (MASMED), Universiti Teknologi MARA 2016
Subjects:
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author Sultan, Abdulsatar Abduljabbar
Hassan, Mohamad Ghozali
Muhamad Noor, Sarina
author_facet Sultan, Abdulsatar Abduljabbar
Hassan, Mohamad Ghozali
Muhamad Noor, Sarina
author_sort Sultan, Abdulsatar Abduljabbar
collection UUM
description E-commerce adoption is one of the means to remain competitive in the global market. Moreover, with the growth of information technology and suitable infrastructure, e-commerce adoption is inevitable. However, the rate of e-commerce adoption differs from one country to another. There are many factors that affect the rate of adoption. Meanwhile, many studies have concentrated in the developed and industrialized countries. Therefore, this study proposed a conceptual model of e-commerce adoption that can be applied on both Iraq and Malaysia contexts.These two countries differ in terms of governmental role, facilities available and access to internet. However, both are emerging in the quest of e-commerce transaction. The study will be underpinned by two theories, namely Diffusion of Innovation Theory (DOI) and Resource Dependence Theory (RDT). Eight factors are chosen to represent organizational, technological and environment contexts. This study offers valuable insights to managers, and policy makers who are responsible for assisting Small and Medium Enterprises) SMEs (in participating into the new paradigm business operations.
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institution Universiti Utara Malaysia
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publisher Malaysian Academy of SME & Entrepreneurship Development (MASMED), Universiti Teknologi MARA
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spelling uum-212782017-03-02T04:03:16Z https://repo.uum.edu.my/id/eprint/21278/ Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia Sultan, Abdulsatar Abduljabbar Hassan, Mohamad Ghozali Muhamad Noor, Sarina HF Commerce E-commerce adoption is one of the means to remain competitive in the global market. Moreover, with the growth of information technology and suitable infrastructure, e-commerce adoption is inevitable. However, the rate of e-commerce adoption differs from one country to another. There are many factors that affect the rate of adoption. Meanwhile, many studies have concentrated in the developed and industrialized countries. Therefore, this study proposed a conceptual model of e-commerce adoption that can be applied on both Iraq and Malaysia contexts.These two countries differ in terms of governmental role, facilities available and access to internet. However, both are emerging in the quest of e-commerce transaction. The study will be underpinned by two theories, namely Diffusion of Innovation Theory (DOI) and Resource Dependence Theory (RDT). Eight factors are chosen to represent organizational, technological and environment contexts. This study offers valuable insights to managers, and policy makers who are responsible for assisting Small and Medium Enterprises) SMEs (in participating into the new paradigm business operations. Malaysian Academy of SME & Entrepreneurship Development (MASMED), Universiti Teknologi MARA 2016 Article PeerReviewed Sultan, Abdulsatar Abduljabbar and Hassan, Mohamad Ghozali and Muhamad Noor, Sarina (2016) Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia. ASEAN Entrepreneurship Journal (AEJ), 2 (1). pp. 1-10. ISSN 2289-2125 http://aej.uitm.edu.my/main/index.php/current-issue/volume-2-issue-1-2016/18-proposing-conceptual-model-in-assessing-e-commerce-adoption-in-iraq-and-malaysia
spellingShingle HF Commerce
Sultan, Abdulsatar Abduljabbar
Hassan, Mohamad Ghozali
Muhamad Noor, Sarina
Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia
title Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia
title_full Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia
title_fullStr Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia
title_full_unstemmed Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia
title_short Proposing conceptual model in assessing e-commerce adoption in Iraq and Malaysia
title_sort proposing conceptual model in assessing e commerce adoption in iraq and malaysia
topic HF Commerce
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AT hassanmohamadghozali proposingconceptualmodelinassessingecommerceadoptioniniraqandmalaysia
AT muhamadnoorsarina proposingconceptualmodelinassessingecommerceadoptioniniraqandmalaysia