The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre
The number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future.This is largely due to the active campaign of the Malaysian Government for early childhood education, which is based on the important role played by formal early childhood e...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
American Research Institute for Policy Development
2014
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/21301/1/RCBR%203%202%202014%2025%2034.pdf |
| _version_ | 1803628130440577024 |
|---|---|
| author | Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi |
| author_facet | Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi |
| author_sort | Othman, Abdul Rahim |
| collection | UUM |
| description | The number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future.This is largely due to the active campaign of the Malaysian Government for early childhood education, which is based on the important role played by formal early childhood education. This paper examines the effect of the internal market orientation and employee job satisfaction.To examine the model of the study, 692 questionnaires were distributed.Out of that 360 responses were received from a population comprising the Malaysian childcare center.Employing SPSS approach, the hypotheses of the study were tested.The findings imply the need for childcare centres.This could enhance its sustainability, competitiveness and innovation following market trends. |
| first_indexed | 2024-07-04T06:17:04Z |
| format | Article |
| id | uum-21301 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:17:04Z |
| publishDate | 2014 |
| publisher | American Research Institute for Policy Development |
| record_format | dspace |
| spelling | uum-213012017-03-08T08:43:07Z https://repo.uum.edu.my/id/eprint/21301/ The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi HB Economic Theory The number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future.This is largely due to the active campaign of the Malaysian Government for early childhood education, which is based on the important role played by formal early childhood education. This paper examines the effect of the internal market orientation and employee job satisfaction.To examine the model of the study, 692 questionnaires were distributed.Out of that 360 responses were received from a population comprising the Malaysian childcare center.Employing SPSS approach, the hypotheses of the study were tested.The findings imply the need for childcare centres.This could enhance its sustainability, competitiveness and innovation following market trends. American Research Institute for Policy Development 2014 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/21301/1/RCBR%203%202%202014%2025%2034.pdf Othman, Abdul Rahim and Perumal, Selvan and Hashim, Noor Azmi (2014) The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre. Review of Contemporary Business Research, 3 (2). pp. 25-34. ISSN 2333-6412 http://rcbrnet.com/vol-3-no-2-june-2014-abstract-2-rcbr#j_menu |
| spellingShingle | HB Economic Theory Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre |
| title | The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre |
| title_full | The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre |
| title_fullStr | The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre |
| title_full_unstemmed | The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre |
| title_short | The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre |
| title_sort | effect of internal market orientation on employee job satisfaction a study of malaysian childcare centre |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/21301/1/RCBR%203%202%202014%2025%2034.pdf |
| work_keys_str_mv | AT othmanabdulrahim theeffectofinternalmarketorientationonemployeejobsatisfactionastudyofmalaysianchildcarecentre AT perumalselvan theeffectofinternalmarketorientationonemployeejobsatisfactionastudyofmalaysianchildcarecentre AT hashimnoorazmi theeffectofinternalmarketorientationonemployeejobsatisfactionastudyofmalaysianchildcarecentre AT othmanabdulrahim effectofinternalmarketorientationonemployeejobsatisfactionastudyofmalaysianchildcarecentre AT perumalselvan effectofinternalmarketorientationonemployeejobsatisfactionastudyofmalaysianchildcarecentre AT hashimnoorazmi effectofinternalmarketorientationonemployeejobsatisfactionastudyofmalaysianchildcarecentre |