The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions

The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected...

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Main Authors: Ali, Saqib, Halim, Fairol, Ahmad, Norzieiriani
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/21344/1/JMCB%201%204%202016%2040%2051.pdf
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author Ali, Saqib
Halim, Fairol
Ahmad, Norzieiriani
author_facet Ali, Saqib
Halim, Fairol
Ahmad, Norzieiriani
author_sort Ali, Saqib
collection UUM
description The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected publications were analyzed, evaluates contributions and summarizes knowledge according to the topics studied, study context and research approach. The findings of this review indicate theoretical, methodological and geographical gaps.
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spelling uum-213442017-03-12T02:52:57Z https://repo.uum.edu.my/id/eprint/21344/ The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions Ali, Saqib Halim, Fairol Ahmad, Norzieiriani HB Economic Theory The purpose of this study was to examine existing relevant literature on the halal cosmetic (consumer behavior domain) in the recent decade, to identify emergent issues and limitations.Moreover, suggest directions for future research.A systematic process of the literature review was adopted.Selected publications were analyzed, evaluates contributions and summarizes knowledge according to the topics studied, study context and research approach. The findings of this review indicate theoretical, methodological and geographical gaps. 2016 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/21344/1/JMCB%201%204%202016%2040%2051.pdf Ali, Saqib and Halim, Fairol and Ahmad, Norzieiriani (2016) The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions. Journal of Marketing Management and Consumer Behavior, 1 (4). pp. 40-51. ISSN 2371-3615 https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/39
spellingShingle HB Economic Theory
Ali, Saqib
Halim, Fairol
Ahmad, Norzieiriani
The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions
title The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions
title_full The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions
title_fullStr The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions
title_full_unstemmed The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions
title_short The state of halal cosmetic research on consumer behavior: A systematic review of the literature and future research directions
title_sort state of halal cosmetic research on consumer behavior a systematic review of the literature and future research directions
topic HB Economic Theory
url https://repo.uum.edu.my/id/eprint/21344/1/JMCB%201%204%202016%2040%2051.pdf
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