Consumer lifestyles and online shopping continuance intention
Purpose– The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles.Design/methodology/approach– This paper provides a general review of the literature regarding...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Emerald Group Publishing Limited
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/21349/1/BSS%2011%20%204%202010%20%20227-243.pdf |
| _version_ | 1825804541831938048 |
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| author | Ahmad, Norzieiriani Omar, Azizah Ramayah, T. |
| author_facet | Ahmad, Norzieiriani Omar, Azizah Ramayah, T. |
| author_sort | Ahmad, Norzieiriani |
| collection | UUM |
| description | Purpose– The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles.Design/methodology/approach– This paper provides a general review of the literature regarding the influence of lifestyles on consumer intentions to repurchase online.Findings– The paper provides marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies.Practical implications– The results of this study will provide some ideas and practical suggestions which can be implemented particularly in online shopping in order to improve its continuance (i.e. customer retention strategies) as effective means of maintaining the subscriber base, market share and overall revenue of online businesses.Originality/value– This paper delineates the importance of understanding consumer lifestyles and its effect on continuance intention that allows online marketers to predict prospective online shoppers' intention to repurchase more easily. |
| first_indexed | 2024-07-04T06:17:13Z |
| format | Article |
| id | uum-21349 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:17:13Z |
| publishDate | 2010 |
| publisher | Emerald Group Publishing Limited |
| record_format | eprints |
| spelling | uum-213492017-03-12T03:24:52Z https://repo.uum.edu.my/id/eprint/21349/ Consumer lifestyles and online shopping continuance intention Ahmad, Norzieiriani Omar, Azizah Ramayah, T. HB Economic Theory Purpose– The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles.Design/methodology/approach– This paper provides a general review of the literature regarding the influence of lifestyles on consumer intentions to repurchase online.Findings– The paper provides marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies.Practical implications– The results of this study will provide some ideas and practical suggestions which can be implemented particularly in online shopping in order to improve its continuance (i.e. customer retention strategies) as effective means of maintaining the subscriber base, market share and overall revenue of online businesses.Originality/value– This paper delineates the importance of understanding consumer lifestyles and its effect on continuance intention that allows online marketers to predict prospective online shoppers' intention to repurchase more easily. Emerald Group Publishing Limited 2010 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/21349/1/BSS%2011%20%204%202010%20%20227-243.pdf Ahmad, Norzieiriani and Omar, Azizah and Ramayah, T. (2010) Consumer lifestyles and online shopping continuance intention. Business Strategy Series, 11 (4). pp. 227-243. ISSN 1751-5637 http://doi.org/10.1108/17515631011063767 doi:10.1108/17515631011063767 doi:10.1108/17515631011063767 |
| spellingShingle | HB Economic Theory Ahmad, Norzieiriani Omar, Azizah Ramayah, T. Consumer lifestyles and online shopping continuance intention |
| title | Consumer lifestyles and online shopping continuance intention |
| title_full | Consumer lifestyles and online shopping continuance intention |
| title_fullStr | Consumer lifestyles and online shopping continuance intention |
| title_full_unstemmed | Consumer lifestyles and online shopping continuance intention |
| title_short | Consumer lifestyles and online shopping continuance intention |
| title_sort | consumer lifestyles and online shopping continuance intention |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/21349/1/BSS%2011%20%204%202010%20%20227-243.pdf |
| work_keys_str_mv | AT ahmadnorzieiriani consumerlifestylesandonlineshoppingcontinuanceintention AT omarazizah consumerlifestylesandonlineshoppingcontinuanceintention AT ramayaht consumerlifestylesandonlineshoppingcontinuanceintention |