The effect of trust on perceived usefulness within the Malaysian online banking environment
Trust is often studied as a variable that contributes towards the adoption and subsequent use of online banking (OB).This study however studied the influence that trust (TRT) exerts on perceived usefulness (PU) when intending to adopt online banking.A systematic random sampling of residents in and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/21362/1/GBSE%202%201%20%202016%20130-140.pdf |