The mediating effect of brand trust on the influence of communication, price, and product quality on consumer purchase behaviour in a less-developed country

Brand trust is one of the key elements in brand building and securing customer loyalty, based on relationship marketing factors. The aim of this research was to examine the influence of perceived product price, perceived product quality and communication on brand trust, and the effect of brand trust...

Bibliografske podrobnosti
Glavni avtor:	Alekam, Jamal Mohammed Esmail
Format:	Article
Jezik:	English
Izdano:	Universiti Utara Malaysia 2016
Teme:	HD28 Management. Industrial Management
Online dostop:	https://repo.uum.edu.my/id/eprint/21481/1/MMJ%2020%202016%2087%2097.pdf

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