The importance of organisational culture towards direct sellers’ communication competencies
Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the...
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| Format: | Article |
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American Scientific Publishers
2015
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| _version_ | 1825804620291637248 |
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| author | Omar, Nuredayu |
| author_facet | Omar, Nuredayu |
| author_sort | Omar, Nuredayu |
| collection | UUM |
| description | Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the element that can influence the direct sellers’ communication competencies. From observations of 33 direct selling conversations and in-depth interviews of 11 women direct sellers, this study found that trainings and storytelling are the artefact components that shaped the direct sellers communication competencies.The communication competencies that influenced by the organisational artefact are product knowledge, perspective-taking, cultural sensitivity, message delivery skills, and communication style. |
| first_indexed | 2024-07-04T06:18:40Z |
| format | Article |
| id | uum-21763 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:18:40Z |
| publishDate | 2015 |
| publisher | American Scientific Publishers |
| record_format | eprints |
| spelling | uum-217632017-04-20T02:00:49Z https://repo.uum.edu.my/id/eprint/21763/ The importance of organisational culture towards direct sellers’ communication competencies Omar, Nuredayu HF Commerce P Philology. Linguistics Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the element that can influence the direct sellers’ communication competencies. From observations of 33 direct selling conversations and in-depth interviews of 11 women direct sellers, this study found that trainings and storytelling are the artefact components that shaped the direct sellers communication competencies.The communication competencies that influenced by the organisational artefact are product knowledge, perspective-taking, cultural sensitivity, message delivery skills, and communication style. American Scientific Publishers 2015 Article PeerReviewed Omar, Nuredayu (2015) The importance of organisational culture towards direct sellers’ communication competencies. Advanced Science Letters, 21 (5). pp. 1448-1451. ISSN 1936-6612 http://doi.org/10.1166/asl.2015.6066 doi:10.1166/asl.2015.6066 doi:10.1166/asl.2015.6066 |
| spellingShingle | HF Commerce P Philology. Linguistics Omar, Nuredayu The importance of organisational culture towards direct sellers’ communication competencies |
| title | The importance of organisational culture towards direct sellers’ communication competencies |
| title_full | The importance of organisational culture towards direct sellers’ communication competencies |
| title_fullStr | The importance of organisational culture towards direct sellers’ communication competencies |
| title_full_unstemmed | The importance of organisational culture towards direct sellers’ communication competencies |
| title_short | The importance of organisational culture towards direct sellers’ communication competencies |
| title_sort | importance of organisational culture towards direct sellers communication competencies |
| topic | HF Commerce P Philology. Linguistics |
| work_keys_str_mv | AT omarnuredayu theimportanceoforganisationalculturetowardsdirectsellerscommunicationcompetencies AT omarnuredayu importanceoforganisationalculturetowardsdirectsellerscommunicationcompetencies |