Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education
Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Petra Christian University
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/21814/1/JMP%202%202%202007%20%2081-89.pdf |
| _version_ | 1803628240330293248 |
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| author | Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman |
| author_facet | Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman |
| author_sort | Mohamad, Bahtiar |
| collection | UUM |
| description | Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti Utara Malaysia from its future prospective clients.Specifically, this research test the relationship between corporate identity and corporate reputation based on a Malaysian higher education sector.Further tests were conducted to identify which corporate identity component will be a significant predictor of corporate reputation.It reveals that there is significant positive relationship between corporate identity and corporate reputation. |
| first_indexed | 2024-07-04T06:18:49Z |
| format | Article |
| id | uum-21814 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:18:49Z |
| publishDate | 2007 |
| publisher | Petra Christian University |
| record_format | dspace |
| spelling | uum-218142017-04-20T04:30:58Z https://repo.uum.edu.my/id/eprint/21814/ Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman HD28 Management. Industrial Management Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti Utara Malaysia from its future prospective clients.Specifically, this research test the relationship between corporate identity and corporate reputation based on a Malaysian higher education sector.Further tests were conducted to identify which corporate identity component will be a significant predictor of corporate reputation.It reveals that there is significant positive relationship between corporate identity and corporate reputation. Petra Christian University 2007 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/21814/1/JMP%202%202%202007%20%2081-89.pdf Mohamad, Bahtiar and Abu Bakar, Hassan and Abdul Rahman, Nik Adzrieman (2007) Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education. Jurnal Manajemen Pemasaran, 2 (2). pp. 81-89. ISSN 1907-235X http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/17006 |
| spellingShingle | HD28 Management. Industrial Management Mohamad, Bahtiar Abu Bakar, Hassan Abdul Rahman, Nik Adzrieman Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education |
| title | Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education |
| title_full | Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education |
| title_fullStr | Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education |
| title_full_unstemmed | Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education |
| title_short | Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education |
| title_sort | relationship between corporate identity and corporate reputation a case of a malaysian higher education |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/21814/1/JMP%202%202%202007%20%2081-89.pdf |
| work_keys_str_mv | AT mohamadbahtiar relationshipbetweencorporateidentityandcorporatereputationacaseofamalaysianhighereducation AT abubakarhassan relationshipbetweencorporateidentityandcorporatereputationacaseofamalaysianhighereducation AT abdulrahmannikadzrieman relationshipbetweencorporateidentityandcorporatereputationacaseofamalaysianhighereducation |