Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria

Despite the high level of awareness of sustainable practices around the globe, and literature s on its adoption in businesses, studies showed very few studies are conducted in less advanced countries like Nigeria.Given the rising consumption of resources, apprehension for the environs and sudden rea...

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Main Authors: Muazu, Ladi, Rashid, Basri, Zainol, Noor Azimin
Format: Article
Language:English
Published: Macrothink Institute 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/22095/1/EMSD%206%201%202017%2072%2090.pdf
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author Muazu, Ladi
Rashid, Basri
Zainol, Noor Azimin
author_facet Muazu, Ladi
Rashid, Basri
Zainol, Noor Azimin
author_sort Muazu, Ladi
collection UUM
description Despite the high level of awareness of sustainable practices around the globe, and literature s on its adoption in businesses, studies showed very few studies are conducted in less advanced countries like Nigeria.Given the rising consumption of resources, apprehension for the environs and sudden realization among people for practices that are friendlier, the trend is gradually picking up in the Nigerian hotel industry. The hotel is facing challenges accepting green practices due to little information on green practice and its perceived benefits, government inability to enforce regulations on environmental sanitation, and absence of enlightenment promotion of green practice.This study strives to determine factors likely to motivate hotels to adopt innovative ways of operating in Nigeria. Based on Rogers‟ theory of innovation diffusion, this study decided to establish perceived innovation characteristics, perceived environmental characteristics, organizational characteristics and stakeholders‟ influence as determinants for likely adoption. Data was collected from General Managers of hotels (363 in number) in Abuja and Lagos.Using Partial Least Squares (PLS) path modelling, the findings indicate all perceived predictors positively correlated to likelihood of adoption.
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spelling uum-220952017-05-29T07:13:05Z https://repo.uum.edu.my/id/eprint/22095/ Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria Muazu, Ladi Rashid, Basri Zainol, Noor Azimin GE Environmental Sciences GV Recreation Leisure Despite the high level of awareness of sustainable practices around the globe, and literature s on its adoption in businesses, studies showed very few studies are conducted in less advanced countries like Nigeria.Given the rising consumption of resources, apprehension for the environs and sudden realization among people for practices that are friendlier, the trend is gradually picking up in the Nigerian hotel industry. The hotel is facing challenges accepting green practices due to little information on green practice and its perceived benefits, government inability to enforce regulations on environmental sanitation, and absence of enlightenment promotion of green practice.This study strives to determine factors likely to motivate hotels to adopt innovative ways of operating in Nigeria. Based on Rogers‟ theory of innovation diffusion, this study decided to establish perceived innovation characteristics, perceived environmental characteristics, organizational characteristics and stakeholders‟ influence as determinants for likely adoption. Data was collected from General Managers of hotels (363 in number) in Abuja and Lagos.Using Partial Least Squares (PLS) path modelling, the findings indicate all perceived predictors positively correlated to likelihood of adoption. Macrothink Institute 2017 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/22095/1/EMSD%206%201%202017%2072%2090.pdf Muazu, Ladi and Rashid, Basri and Zainol, Noor Azimin (2017) Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria. Environmental Management and Sustainable Development, 6 (1). pp. 72-90. ISSN 2164-7682 http://doi.org/10.5296/emsd.v6i1.10931 doi:10.5296/emsd.v6i1.10931 doi:10.5296/emsd.v6i1.10931
spellingShingle GE Environmental Sciences
GV Recreation Leisure
Muazu, Ladi
Rashid, Basri
Zainol, Noor Azimin
Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria
title Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria
title_full Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria
title_fullStr Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria
title_full_unstemmed Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria
title_short Predictors of likelihood of adoption of green practices in hotels: the case of Abuja and Lagos, Nigeria
title_sort predictors of likelihood of adoption of green practices in hotels the case of abuja and lagos nigeria
topic GE Environmental Sciences
GV Recreation Leisure
url https://repo.uum.edu.my/id/eprint/22095/1/EMSD%206%201%202017%2072%2090.pdf
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AT zainolnoorazimin predictorsoflikelihoodofadoptionofgreenpracticesinhotelsthecaseofabujaandlagosnigeria