An overview of consumer complaining behavior and the choice of complaint channels in service industry
In extensive view of consumers’ complaint behavior research area, choosing specific complaint channels has been considered as a phenomenon. Although, existing literatures explored much on the consumption behavior of products and services, exploring on the choice of complaint channels still in infanc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Perlis
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22096/1/IJBT%206%202%202016%20309%20318.pdf |