Determinants of intention to visit Phuket, Thailand
The purpose of this paper is to evaluate the impacts of the determinants, such as external motivation, internal motivation, word of mouth and perceived risks on intention to visit. The hypotheses were tested using quantitative research methodology. The sample of randomly drawn 400 respondents from...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22101/1/JTMR%20%202%201%202017%2031-43.pdf |
| _version_ | 1825804684146769920 |
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| author | Madden, Ketwadee Rashid, Basri Zainol, Noor Azimin |
| author_facet | Madden, Ketwadee Rashid, Basri Zainol, Noor Azimin |
| author_sort | Madden, Ketwadee |
| collection | UUM |
| description | The purpose of this paper is to evaluate the impacts of the determinants, such as external motivation,
internal motivation, word of mouth and perceived risks on intention to visit. The hypotheses were
tested using quantitative research methodology. The sample of randomly drawn 400 respondents from
the international tourists landing at the international airports, Suvarnabhumi and Don Mueang over a period of three months in early 2016 was used for data collection.The main finding was that there is a significant impact of all the four independent variables on the intention to visit, individually and jointly.In terms of impact, the research provides a clear guidance for the marketing of a tourist destination based on the results from Phuket.This paper clearly shows importance of word of mouth and perceived risk of travel apart from the push and pull factors coming from motivation theory. |
| first_indexed | 2024-07-04T06:19:40Z |
| format | Article |
| id | uum-22101 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:19:40Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-221012017-05-29T08:15:51Z https://repo.uum.edu.my/id/eprint/22101/ Determinants of intention to visit Phuket, Thailand Madden, Ketwadee Rashid, Basri Zainol, Noor Azimin GV Recreation Leisure The purpose of this paper is to evaluate the impacts of the determinants, such as external motivation, internal motivation, word of mouth and perceived risks on intention to visit. The hypotheses were tested using quantitative research methodology. The sample of randomly drawn 400 respondents from the international tourists landing at the international airports, Suvarnabhumi and Don Mueang over a period of three months in early 2016 was used for data collection.The main finding was that there is a significant impact of all the four independent variables on the intention to visit, individually and jointly.In terms of impact, the research provides a clear guidance for the marketing of a tourist destination based on the results from Phuket.This paper clearly shows importance of word of mouth and perceived risk of travel apart from the push and pull factors coming from motivation theory. 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/22101/1/JTMR%20%202%201%202017%2031-43.pdf Madden, Ketwadee and Rashid, Basri and Zainol, Noor Azimin (2017) Determinants of intention to visit Phuket, Thailand. Ottoman: Journal of Tourism and Management Research, 2 (1). pp. 31-43. ISSN 2149-6528 http://ottomanjournal.com/issue/2017/index.html |
| spellingShingle | GV Recreation Leisure Madden, Ketwadee Rashid, Basri Zainol, Noor Azimin Determinants of intention to visit Phuket, Thailand |
| title | Determinants of intention to visit Phuket, Thailand |
| title_full | Determinants of intention to visit Phuket, Thailand |
| title_fullStr | Determinants of intention to visit Phuket, Thailand |
| title_full_unstemmed | Determinants of intention to visit Phuket, Thailand |
| title_short | Determinants of intention to visit Phuket, Thailand |
| title_sort | determinants of intention to visit phuket thailand |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/22101/1/JTMR%20%202%201%202017%2031-43.pdf |
| work_keys_str_mv | AT maddenketwadee determinantsofintentiontovisitphuketthailand AT rashidbasri determinantsofintentiontovisitphuketthailand AT zainolnoorazimin determinantsofintentiontovisitphuketthailand |