Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture
The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly popular among affluent society not only in Western nations, but also in other parts of the world. Global brands are normall...
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IGI Global
2016
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| _version_ | 1825804720099295232 |
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| author | Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam |
| author2 | Christiansen, Bryan |
| author_facet | Christiansen, Bryan Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam |
| author_sort | Wan Ismail, Wan Nurisma Ayu |
| collection | UUM |
| description | The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly popular among affluent society not only in Western nations, but also in other parts of the world. Global brands are normally associated with luxury brands from all categories of consumption goods such as cosmetics, handbags, electronic goods, cell phones and accessories, and watches among others.Previous studies have found that Western countries have clearly stated several key factors for consumers to purchase such luxury brands. Consumers in Asian markets are expected to engage in conspicuous consumption behavior to purchase global brands due to market demands and increasing income levels.Yet, such understanding is still much limited in the context of Asian consumers. Our work addresses this issue. |
| first_indexed | 2024-07-04T06:20:21Z |
| format | Book Section |
| id | uum-22296 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:20:21Z |
| publishDate | 2016 |
| publisher | IGI Global |
| record_format | eprints |
| spelling | uum-222962017-06-06T05:03:25Z https://repo.uum.edu.my/id/eprint/22296/ Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam HF Commerce The purpose of this chapter is to examine why people are motivated to engage in luxury consumption, particularly in Asian countries. Purchases of global brands are increasingly popular among affluent society not only in Western nations, but also in other parts of the world. Global brands are normally associated with luxury brands from all categories of consumption goods such as cosmetics, handbags, electronic goods, cell phones and accessories, and watches among others.Previous studies have found that Western countries have clearly stated several key factors for consumers to purchase such luxury brands. Consumers in Asian markets are expected to engage in conspicuous consumption behavior to purchase global brands due to market demands and increasing income levels.Yet, such understanding is still much limited in the context of Asian consumers. Our work addresses this issue. IGI Global Christiansen, Bryan Lechman, Ewa 2016 Book Section PeerReviewed Wan Ismail, Wan Nurisma Ayu and Zakaria, Norhayati and Abdul Talib, Asmat Nizam (2016) Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture. In: Neuroeconomics and the Decision-Making Process. IGI Global, pp. 287-297. ISBN 9781466699892 http://doi.org/10.4018/978-1-4666-9989-2.ch015 doi:10.4018/978-1-4666-9989-2.ch015 doi:10.4018/978-1-4666-9989-2.ch015 |
| spellingShingle | HF Commerce Wan Ismail, Wan Nurisma Ayu Zakaria, Norhayati Abdul Talib, Asmat Nizam Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture |
| title | Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture |
| title_full | Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture |
| title_fullStr | Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture |
| title_full_unstemmed | Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture |
| title_short | Craving vs. compulsion for luxury goods?: trends and patterns of conspicuous consumption behavior in Asian culture |
| title_sort | craving vs compulsion for luxury goods trends and patterns of conspicuous consumption behavior in asian culture |
| topic | HF Commerce |
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