Resources, work engagement and turnover intention among call centre agents: A proposed framework

Strong customer relationships are key to sustaining business success.Call centres, whether outsourced or in sourced, play an increasingly important role in customer relationship management.They are responsible for building rapport with customers, selling services and providing support. At the cent...

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Bibliographic Details
Main Authors: Choo, Ling Suan, Ibrahim, Siti Nur Hidayah
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/22324/1/CBMR%20DUUM%202016%201%208.pdf