The influences of brand image and brand personality on brand loyalty

Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image...

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Bibliografische gegevens
Hoofdauteurs:	Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam
Formaat:	Conference or Workshop Item
Taal:	English
Gepubliceerd in:	2014
Onderwerpen:	HF Commerce
Online toegang:	https://repo.uum.edu.my/id/eprint/22450/1/ICBM%202014%20%20271%20275.pdf

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