The impact of product cues and attitude towards brand towards purchase intention of automobiles
The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and for durable than for non-durable products.These results are remarkable because in practice, int...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22457/1/ICBM%202014%20290%20296.pdf |
| _version_ | 1803628370296045568 |
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| author | Hashim, Noor Azmi Mohamad, Osman Haron, Mahmod Sabri |
| author_facet | Hashim, Noor Azmi Mohamad, Osman Haron, Mahmod Sabri |
| author_sort | Hashim, Noor Azmi |
| collection | UUM |
| description | The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and for durable than for non-durable products.These results are remarkable because in practice, intentions are often used to predict sales for new non-durable products and also that intentions are better predictors of behaviors over short that over long time horizons.Branding is also important because it communicates a brand’s business proposition.The most successful visual expression of a brand is its core
attributes and it needs to establish a positive emotional relationship between the brand and its audiences. |
| first_indexed | 2024-07-04T06:20:53Z |
| format | Conference or Workshop Item |
| id | uum-22457 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:20:53Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | uum-224572017-06-22T03:15:55Z https://repo.uum.edu.my/id/eprint/22457/ The impact of product cues and attitude towards brand towards purchase intention of automobiles Hashim, Noor Azmi Mohamad, Osman Haron, Mahmod Sabri HF Commerce The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and for durable than for non-durable products.These results are remarkable because in practice, intentions are often used to predict sales for new non-durable products and also that intentions are better predictors of behaviors over short that over long time horizons.Branding is also important because it communicates a brand’s business proposition.The most successful visual expression of a brand is its core attributes and it needs to establish a positive emotional relationship between the brand and its audiences. 2014-08-18 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/22457/1/ICBM%202014%20290%20296.pdf Hashim, Noor Azmi and Mohamad, Osman and Haron, Mahmod Sabri (2014) The impact of product cues and attitude towards brand towards purchase intention of automobiles. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia. |
| spellingShingle | HF Commerce Hashim, Noor Azmi Mohamad, Osman Haron, Mahmod Sabri The impact of product cues and attitude towards brand towards purchase intention of automobiles |
| title | The impact of product cues and attitude towards brand towards purchase intention of automobiles |
| title_full | The impact of product cues and attitude towards brand towards purchase intention of automobiles |
| title_fullStr | The impact of product cues and attitude towards brand towards purchase intention of automobiles |
| title_full_unstemmed | The impact of product cues and attitude towards brand towards purchase intention of automobiles |
| title_short | The impact of product cues and attitude towards brand towards purchase intention of automobiles |
| title_sort | impact of product cues and attitude towards brand towards purchase intention of automobiles |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/22457/1/ICBM%202014%20290%20296.pdf |
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