The level of understanding on corporate image among university students: a case of Malaysian public university
The purpose of this paper is to analyze the level of understanding on corporate image among university students in Malaysian public university by using a cross-sectional personal-administered questionnaire.A total of 400 questionnaires were distributed for this purpose to the students from every lev...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher)
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22495/1/IJAG%201%2014%202015%2062-67.pdf |
| _version_ | 1825804759322329088 |
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| author | Muhamad Husin, Nur Khairina Romle, Abd Rahim Pohyae, Saodia Muhamad Husin, Zatun Najahah Saberi, Nasarina Abdullah, Muhammad Syafiq |
| author_facet | Muhamad Husin, Nur Khairina Romle, Abd Rahim Pohyae, Saodia Muhamad Husin, Zatun Najahah Saberi, Nasarina Abdullah, Muhammad Syafiq |
| author_sort | Muhamad Husin, Nur Khairina |
| collection | UUM |
| description | The purpose of this paper is to analyze the level of understanding on corporate image among university students in Malaysian public university by using a cross-sectional personal-administered questionnaire.A total of 400 questionnaires were distributed for this purpose to the students from every level of their studies study in Universiti Utara Malaysia. Systematic random sampling procedure was used in selecting the sample for
this study and data obtained was analyzed using the Statistical Package for Social Science (SPSS) version 21.0.Judging from the mean scores, the study suggested the overall score of the level of understanding about the corporate image in the university among the students were high importance.Finally, implications and some suggestions for this study have been provided and it can be very useful information for both
academic and managerial purposes for the higher educational institution. |
| first_indexed | 2024-07-04T06:20:59Z |
| format | Article |
| id | uum-22495 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:20:59Z |
| publishDate | 2015 |
| publisher | ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) |
| record_format | eprints |
| spelling | uum-224952017-07-05T02:26:43Z https://repo.uum.edu.my/id/eprint/22495/ The level of understanding on corporate image among university students: a case of Malaysian public university Muhamad Husin, Nur Khairina Romle, Abd Rahim Pohyae, Saodia Muhamad Husin, Zatun Najahah Saberi, Nasarina Abdullah, Muhammad Syafiq HD28 Management. Industrial Management The purpose of this paper is to analyze the level of understanding on corporate image among university students in Malaysian public university by using a cross-sectional personal-administered questionnaire.A total of 400 questionnaires were distributed for this purpose to the students from every level of their studies study in Universiti Utara Malaysia. Systematic random sampling procedure was used in selecting the sample for this study and data obtained was analyzed using the Statistical Package for Social Science (SPSS) version 21.0.Judging from the mean scores, the study suggested the overall score of the level of understanding about the corporate image in the university among the students were high importance.Finally, implications and some suggestions for this study have been provided and it can be very useful information for both academic and managerial purposes for the higher educational institution. ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2015 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/22495/1/IJAG%201%2014%202015%2062-67.pdf Muhamad Husin, Nur Khairina and Romle, Abd Rahim and Pohyae, Saodia and Muhamad Husin, Zatun Najahah and Saberi, Nasarina and Abdullah, Muhammad Syafiq (2015) The level of understanding on corporate image among university students: a case of Malaysian public university. International Journal of Administration and Governance, 1 (14S). pp. 62-67. ISSN 2077-4486 http://www.iwnest.com/old/IJAG/2015/Special%20IPN%20Dec/62-67.pdf |
| spellingShingle | HD28 Management. Industrial Management Muhamad Husin, Nur Khairina Romle, Abd Rahim Pohyae, Saodia Muhamad Husin, Zatun Najahah Saberi, Nasarina Abdullah, Muhammad Syafiq The level of understanding on corporate image among university students: a case of Malaysian public university |
| title | The level of understanding on corporate image among university students: a case of Malaysian public university |
| title_full | The level of understanding on corporate image among university students: a case of Malaysian public university |
| title_fullStr | The level of understanding on corporate image among university students: a case of Malaysian public university |
| title_full_unstemmed | The level of understanding on corporate image among university students: a case of Malaysian public university |
| title_short | The level of understanding on corporate image among university students: a case of Malaysian public university |
| title_sort | level of understanding on corporate image among university students a case of malaysian public university |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/22495/1/IJAG%201%2014%202015%2062-67.pdf |
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