Factor influence behavior intention towards rail transportation in Malaysia
Environmental concerns are growing trends as the number of private vehicles in Malaysia has increased every single year.Different types of pollutants can cause deficiencies of quality that affect mobility of life in general.Rail as sustainable transport able help in reduction of private vehicles use...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22635/1/STML%E2%80%93Go%20Green%20%202016%20474%20488.pdf |
| Summary: | Environmental concerns are growing trends as the number of private vehicles in Malaysia has increased every single year.Different types of pollutants can cause deficiencies of quality that affect mobility of life in general.Rail as sustainable transport able help in reduction of private vehicles used as well as achieve green
environment. The study aimed to determine factor influence behavior intention towards rail transportation by using Ajzen's Theory of Planned Behavior as a theoretical framework.All of the predictor variables (service reliability, fares, safety and security) are involved in the study. The data were collected from 400 undergraduate students of University Utara Malaysia through questionnaire.The sampling method used in the
study is non-probability.The outcomes of this study are expected to help develop awareness of sustainable rail transportation towards UUM students and the study could be encourage them to use the rail transportation services provided in Malaysia. |
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