| Summary: | This research aims to examine the factors that influencing strategic location of the Varsity Mall towards School of technology management and logistic (STML) students.A field survey of Varsity Mall customer in Universiti Utara Malaysia (UUM) in Sintok Kedah was conducted among students especially STML students. This study also examines the student’s satisfaction and to identify the important need that students wants from Varsity Mall.Have five factors that influencing the strategic location of Varsity Mall, which is comfort, entertainment, diversity, convenience and mall essence.Over 180 questionnaires were distributed to respondents through judgement sampling. All data are analyzed by SPSS software.By using the descriptive analysis the level of satisfaction among STML students towards Varsity Mall performance has provided are examined. The findings of this study will help the company or organization or the university to improve their facilities provided to the students in achieving the student’s satisfaction due to the evaluation of keys factor that influencing the strategic location of Varsity Mall UUM.
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