The trust effect towards online seller in social commerce
Social Commerce has gained its popularity among the Social Networks Sites (SNSs) user as online shopping medium.The popularity has engaged small online businesses to use the SNSs as their business platforms.However, trust remains as the main issues in Social Commerce due to its unique features.This...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22854/1/ICOCI%202017%20317-322.pdf |
| _version_ | 1825804827377008640 |
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| author | Ramli, Ramona Abu Bakar, Asmidar Ismail, Roslan Aziz, Norshakirah |
| author_facet | Ramli, Ramona Abu Bakar, Asmidar Ismail, Roslan Aziz, Norshakirah |
| author_sort | Ramli, Ramona |
| collection | UUM |
| description | Social Commerce has gained its popularity among the Social Networks Sites (SNSs) user as online shopping medium.The popularity has engaged small online businesses to use the SNSs as their business platforms.However, trust remains as the main issues in Social Commerce due to its unique features.This study presents a conceptual model to evaluate the trustworthiness of online sellers which may influence customers’ purchase intention.A pilot questionnaire was designed and distributed as the instrument.Data was collected and analyzed using SPSS to test on the item’s reliability.The finding shows that the instrument can be empirically tested for further research. |
| first_indexed | 2024-07-04T06:22:04Z |
| format | Conference or Workshop Item |
| id | uum-22854 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:22:04Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-228542017-07-27T01:57:41Z https://repo.uum.edu.my/id/eprint/22854/ The trust effect towards online seller in social commerce Ramli, Ramona Abu Bakar, Asmidar Ismail, Roslan Aziz, Norshakirah HF Commerce QA75 Electronic computers. Computer science Social Commerce has gained its popularity among the Social Networks Sites (SNSs) user as online shopping medium.The popularity has engaged small online businesses to use the SNSs as their business platforms.However, trust remains as the main issues in Social Commerce due to its unique features.This study presents a conceptual model to evaluate the trustworthiness of online sellers which may influence customers’ purchase intention.A pilot questionnaire was designed and distributed as the instrument.Data was collected and analyzed using SPSS to test on the item’s reliability.The finding shows that the instrument can be empirically tested for further research. 2017-04-25 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/22854/1/ICOCI%202017%20317-322.pdf Ramli, Ramona and Abu Bakar, Asmidar and Ismail, Roslan and Aziz, Norshakirah (2017) The trust effect towards online seller in social commerce. In: 6th International Conference on Computing & Informatics (ICOCI2017), 25 - 27 April 2017, Kuala Lumpur. http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap06e/PID30-317-322e.pdf |
| spellingShingle | HF Commerce QA75 Electronic computers. Computer science Ramli, Ramona Abu Bakar, Asmidar Ismail, Roslan Aziz, Norshakirah The trust effect towards online seller in social commerce |
| title | The trust effect towards online seller in social commerce |
| title_full | The trust effect towards online seller in social commerce |
| title_fullStr | The trust effect towards online seller in social commerce |
| title_full_unstemmed | The trust effect towards online seller in social commerce |
| title_short | The trust effect towards online seller in social commerce |
| title_sort | trust effect towards online seller in social commerce |
| topic | HF Commerce QA75 Electronic computers. Computer science |
| url | https://repo.uum.edu.my/id/eprint/22854/1/ICOCI%202017%20317-322.pdf |
| work_keys_str_mv | AT ramliramona thetrusteffecttowardsonlinesellerinsocialcommerce AT abubakarasmidar thetrusteffecttowardsonlinesellerinsocialcommerce AT ismailroslan thetrusteffecttowardsonlinesellerinsocialcommerce AT aziznorshakirah thetrusteffecttowardsonlinesellerinsocialcommerce AT ramliramona trusteffecttowardsonlinesellerinsocialcommerce AT abubakarasmidar trusteffecttowardsonlinesellerinsocialcommerce AT ismailroslan trusteffecttowardsonlinesellerinsocialcommerce AT aziznorshakirah trusteffecttowardsonlinesellerinsocialcommerce |